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Biotech / Medical : VVUS: VIVUS INC. (NASDAQ) -- Ignore unavailable to you. Want to Upgrade?

To: av ram who wrote (6838)4/11/1998 12:07:00 AM
From: BigKNY3  Read Replies (2) | Respond to of 23519
 
<<The company said increased sales and marketing spending
will be directed at doctors through Vivus' sales force, rather
than through direct consumer advertising>>

This seems to me an admission that the short-lived ad campaign was unsuccessful.

BigKNY3



To: av ram who wrote (6838)4/12/1998 3:04:00 PM
From: blankmind  Read Replies (2) | Respond to of 23519
 
Best news I've read so far...

<<The company said increased sales and marketing spending
will be directed at doctors through Vivus' sales force, rather
than through direct consumer advertising.>>

-- Tells me the tv adds weren't as cost effective as the money spent on doctors.

-- Means VVUS management is going to do what works. Increase sales. Manage cash flow. Earn profits. Become a strong #2 player in a huge market. Let's hope so.


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