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To: Cosmo Kramer who wrote (14637)	4/11/1998 9:06:00 AM
From: jwk	Read Replies (1) \| Respond to of 31646

>> Most magazines then to be out way before the date on the cover. << I have been informed by those in a position to know, that in the magazine world, most dates indicate the date a mag is to come off the shelf. Guess some marketing whiz at some point figured out that people would be more hesitant to buy one that seemed "old". Put the "end" date on, and people could feel they were getting something early ......... and then they would willingly shell out $5.99 for it and feel like they had paid $5.