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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?

To: Paul Engel who wrote (31801)	4/13/1998 10:03:00 AM
From: Jim McMannis	Respond to of 1571911

Interesting, techweb.com 6 3D Will Attempt Pricing Parity With Intel -- New AMD Chip Takes On the PII By Aaron Ricadela Hannover, Germany - Performance gains on K6 3D chips shipping in May will allow Advanced Micro Devices to price its highest-level chip in parity with Intel's Pentium II for the first time. The move could prop up average selling prices and, more critically, AMD's bottom line. An AMD executive at the CeBIT 98 trade show here last month said the K6 3D, set for release May 27, addresses crucial shortcomings in the graphics capability of "classic" K6 chips, thereby allowing AMD to segment its chip line in a better-best scenario similar to that recently detailed by Intel. AMD, Sunnyvale, Calif., will introduce K6 3D processors at speeds of 266MHz and 300MHz, said Robert Stead, European marketing manager for AMD's Computation Products Group. AMD's second-tier PC vendors-including CTX International-are expected to be first to market on the official launch, followed within weeks by Compaq Computer, IBM and Acer America in the United States, he said. AMD is encouraging manufacturers to price these systems from $1,300 to $1,700 and to configure them for games by bundling DVD-ROM drives and 3-D graphics accelerator boards, Stead said. Some SKUs will feature the flight combat game Incoming, by British developer Rage. K6 3D contains 21 instructions that enhance performance on multimedia applications. K6 "3D+" 350MHz and 400MHz versions are scheduled for the second half of this year. Last week, AMD reported a Q1 loss of $55.8 million, or 39 cents per share, which was deeper than analysts' estimates of a 29 cents-per-share loss. But helping to offset bad news are higher prices for K6 3D chips and the initial shipments of IBM's Aptiva E84, the first PC featuring a 300MHz K6 processor. AMD also announced last week that it had resolved yield problems on its 0.35-micron production process and made "excellent progress" toward a finer 0.25-micron process. Copyright (c) 1998 CMP Media Inc. You can reach this article directly: techweb.com