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To: carl a. mehr who wrote (52814)4/13/1998 12:01:00 PM
From: Jim McMannis  Respond to of 186894
 
AMD might make some money? Really?
techweb.com

K6 3D Will Attempt Pricing Parity With Intel -- New AMD
Chip Takes On the PII
By Aaron Ricadela

Hannover, Germany - Performance gains on K6 3D chips
shipping in May
will allow Advanced Micro Devices to price its highest-level chip
in parity
with Intel's Pentium II for the first time. The move could prop up
average
selling prices and, more critically, AMD's bottom line.

An AMD executive at the CeBIT 98 trade show here last month
said the K6
3D, set for release May 27, addresses crucial shortcomings in the
graphics
capability of "classic" K6 chips, thereby allowing AMD to
segment its chip
line in a better-best scenario similar to that recently detailed by
Intel.

AMD, Sunnyvale, Calif., will introduce K6 3D processors at
speeds of
266MHz and 300MHz, said Robert Stead, European marketing
manager for
AMD's Computation Products Group. AMD's second-tier PC
vendors-including CTX International-are expected to be first to
market on
the official launch, followed within weeks by Compaq Computer,
IBM and
Acer America in the United States, he said.

AMD is encouraging manufacturers to price these systems from
$1,300 to
$1,700 and to configure them for games by bundling DVD-ROM
drives and
3-D graphics accelerator boards, Stead said. Some SKUs will
feature the
flight combat game Incoming, by British developer Rage.

K6 3D contains 21 instructions that enhance performance on
multimedia
applications. K6 "3D+" 350MHz and 400MHz versions are
scheduled for
the second half of this year.

Last week, AMD reported a Q1 loss of $55.8 million, or 39 cents
per share,
which was deeper than analysts' estimates of a 29
cents-per-share loss. But
helping to offset bad news are higher prices for K6 3D chips and
the initial
shipments of IBM's Aptiva E84, the first PC featuring a 300MHz
K6
processor. AMD also announced last week that it had resolved
yield
problems on its 0.35-micron production process and made
"excellent
progress" toward a finer 0.25-micron process.

Copyright (c) 1998 CMP Media Inc.

You can reach this article directly:
techweb.com



To: carl a. mehr who wrote (52814)4/13/1998 2:02:00 PM
From: gnuman  Respond to of 186894
 
Carl, So how do you interpret this?
exchange2000.com