To: TLindt who wrote (937 ) 4/14/1998 7:41:00 AM From: Dave Doriguzzi Respond to of 3990
iCat Gives E-Commerce Software To Small Businesses (04/13/98; 7:18 p.m. ET) By Stuart Glascock, Computer Reseller News Internet commerce developer, iCat is offering a free e-commerce store with up to 10 items for any person or business that has something to sell. The store include a graphic user interface, a shopping cart, the ability to do searching and indexing, facilities for processing credit card payments, and the ability to calculate sales tax and shipping charges. The software is accessed via a browser and requires no installation at the merchant site. All that is needed is Web access to build and manage the store. The offering is part of a new campaign, unveiled Monday, to offer a low-cost method for small and midsize businesses to participate in e-commerce through a set of products and services called iCat Commerce Online. Pricing for larger stores varies. It starts at a 50-item store at just $49 per month and scales up to $299 for a store with up to $3,000 items. "Our goal with iCat Commerce Online is to make it possible for every business and individual to have a high-quality, full-featured store on the Web," Craig Danuloff, president and CEO of iCat, told reporters during a teleconference. The store-building component goes live at www.icat.com on Wednesday. The site also will include service offerings to get new Web merchants started, such as everything needed to register a site with search engines and information on how to buy banner ads and run online promotions. The company has a proven record of working with larger corporations such as Bloomingdale's, Volkswagen, and Coca-Cola, but it now wants to set its sights on the millions of small businesses that can benefit from the Web. Less than 1 percent of small business are selling on the Web today, according to Forrester Research, Cambridge, Mass. "I think we've created something revolutionary," Danuloff said. "The Web has the ability to level the playing field to sell in the world's marketplace, but right now the technology, complexity, and cost has prevented them from doing so. iCat Commerce Online is going to empower them." The company also unveiled several partners in the venture, including UPS, Cybercash, Netcentives, Submit it, DejaNews, C/Net, and WiseWire.