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To: BillyG who wrote (32128)	4/13/1998 4:35:00 PM
From: John Rieman	Respond to of 50808

Broadcasters Digital Plans Face Daunting Technical Hurdles.......... multichannel.com On the technology side, this year's NAB show was rich with the kind of beyond-prototype digital products that are necessary for a looming FCC deadline of mid-1999 to get digital broadcasts operational. For studios, several vendors introduced high-definition and standard-definition TV encoders, including DiviCom Inc., which partnered with JVC Co. of America, Lucent Technologies and S-A, among others. S-A, with partner Cogent Technology, also debuted a "bit splicer," which is necessary to insert local programs or advertisements into a digital-video stream before it is delivered to viewers. Without it, broadcasters would have to decompress and convert to analog the digitally compressed video streams that they receive; insert the new material; then re-digitize and re-compress it, S-A executives said.

To: BillyG who wrote (32128)	4/13/1998 5:14:00 PM
From: John Rieman	Read Replies (1) \| Respond to of 50808

Microsoft plans now include 720p, and 480p........................ ijumpstart.com Based on statements from Microsoft officials last week, the company has clearly changed its tune and now considers 720 progressive an acceptable format. Mundie himself said, "We expect that [720P] to be a very low cost feature of standard PCs that have digital tuners going forward." At NAB last week several Microsoft officials were seen sporting buttons distributed by ABC, which read "720P is great for HDTV." That's a far cry from words echoed just three weeks ago at WinHEC when Microsoft CEO Bill Gates referred to 480P as HDTV. Dave Marsh, the company's technical evangelist for TV and video, said 480P was the best alternative for Digital TV because it allowed content providers to use the rest of the digital spectrum for data services. (Microsoft, 206/882-8080; Sony, 201/930-1000; Award, 650/237-6831; 3A, 602/437-1751)