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To: Still Rolling who wrote (6920)4/13/1998 6:26:00 PM
From: epicure  Respond to of 19080
 
Yeah right. Tell that to the whiner.



To: Still Rolling who wrote (6920)4/13/1998 6:55:00 PM
From: Bipin Prasad  Respond to of 19080
 
usatoday.com

Investment clubs thirst for Pepsi

Never mind that Coca-Cola is the best-selling soft drink in the world,
or that its stock has bubbled more than 300% in the past five years.
For the USA's 36,000 investment clubs, things go better with Pepsi.

PepsiCo, the parent company for the No. 2 soft drink maker, was the
stock held by the most investment clubs in 1997, according to a survey
by the National Association of Investors Corp. (NAIC). PepsiCo now
ranks as investment clubs' all-time favorite stock, the NAIC says.

Club members' thirst for Pepsi may come as a surprise to some stock
pickers. The company's stock is up just 168% over the past five years,
vs. 181% for the S&P 500 index.

But investment clubs are famously loyal. They typically hold stocks for
at least seven years. And clubs also tend to emphasize value investing,
which means they look for a stock that has been beaten up even though
the company has good growth prospects.

More than 500,000 people belong to U.S. investment clubs. Many of
those individual investors mirror their club's moves in their own
portfolios.

The clubs' value philosophy has been tested during the bull market.
Motorola, the clubs' 1996 top pick, fell 6% in 1997, a year the S&P
500 rose 33%. That may explain why Motorola fell to the No. 3 spot in
1997.

But Gale Wright, president of the Brown Bag Investors Club in
Prosser, Wash., says her club is holding on to its Motorola shares
despite recent earnings disappointments. ''We still feel it has long-term
potential,'' she says.

As has been the case in years past, the NAIC's Top 100 list includes
lots of well-known companies, such as McDonald's, General Electric,
Johnson & Johnson and Walt Disney. But in recent years, clubs have
increasingly added tech stocks to their portfolios, and tech stocks were
among the fastest-moving stocks last year.

Intel, for example, jumped to the No. 2 spot in the 1997 survey from
No. 5 in 1996. Intel has been a long-time favorite, and for good reason:
the past five years, its stock is up more than 570%. Other tech stocks
that didn't make the 1996 Top 100 list held prominent positions last
year. Oracle, for example, jumped to No. 24 from No. 115. Other fast
movers: Gateway 2000, Compaq Computer and Sun Microsystems.