To: Still Rolling who wrote (6920 ) 4/13/1998 6:55:00 PM From: Bipin Prasad Respond to of 19080
usatoday.com Investment clubs thirst for Pepsi Never mind that Coca-Cola is the best-selling soft drink in the world, or that its stock has bubbled more than 300% in the past five years. For the USA's 36,000 investment clubs, things go better with Pepsi. PepsiCo, the parent company for the No. 2 soft drink maker, was the stock held by the most investment clubs in 1997, according to a survey by the National Association of Investors Corp. (NAIC). PepsiCo now ranks as investment clubs' all-time favorite stock, the NAIC says. Club members' thirst for Pepsi may come as a surprise to some stock pickers. The company's stock is up just 168% over the past five years, vs. 181% for the S&P 500 index. But investment clubs are famously loyal. They typically hold stocks for at least seven years. And clubs also tend to emphasize value investing, which means they look for a stock that has been beaten up even though the company has good growth prospects. More than 500,000 people belong to U.S. investment clubs. Many of those individual investors mirror their club's moves in their own portfolios. The clubs' value philosophy has been tested during the bull market. Motorola, the clubs' 1996 top pick, fell 6% in 1997, a year the S&P 500 rose 33%. That may explain why Motorola fell to the No. 3 spot in 1997. But Gale Wright, president of the Brown Bag Investors Club in Prosser, Wash., says her club is holding on to its Motorola shares despite recent earnings disappointments. ''We still feel it has long-term potential,'' she says. As has been the case in years past, the NAIC's Top 100 list includes lots of well-known companies, such as McDonald's, General Electric, Johnson & Johnson and Walt Disney. But in recent years, clubs have increasingly added tech stocks to their portfolios, and tech stocks were among the fastest-moving stocks last year. Intel, for example, jumped to the No. 2 spot in the 1997 survey from No. 5 in 1996. Intel has been a long-time favorite, and for good reason: the past five years, its stock is up more than 570%. Other tech stocks that didn't make the 1996 Top 100 list held prominent positions last year. Oracle, for example, jumped to No. 24 from No. 115. Other fast movers: Gateway 2000, Compaq Computer and Sun Microsystems.