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To: Chuzzlewit who wrote (37749)	4/14/1998 11:49:00 AM
From: Fangorn	Read Replies (2) \| Respond to of 176387

Chuzzlewit, Those of us with feline experience know it never pays to argue with a cat. VBG

To: Chuzzlewit who wrote (37749)	4/15/1998 12:57:00 AM
From: rudedog	Read Replies (2) \| Respond to of 176387

Paul - good post as always but the real numbers for retailers are closer to 12% and for distributors more like 7-9% for the 'base units', the money for them is in add ons like extra memory, disk, etc. refered to in the trade as 'options'. A good working assumption for the channel as a whole is more like 20% on the base units, CPQ product planners routinely double their projected cost to get to estimated street price, which factors in CPQ target margin of 27% and the channel margin with a little to spare for discounting. My understanding is that all of the CPQ consumer products are mid-20s margin to CPQ. Don't know about IBM and HP...