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To: Todd N. Weisrock who wrote (357)	4/14/1998 1:26:00 PM
From: Nick	Respond to of 19700

Another one of CMGI's companies: The Password Signs Targeted Content Deal with Switchboard Inc.; Integrated SideClick Technology Increases Ease of Use for Consumers WOBURN, Mass., April 14 /PRNewswire/ -- The Password Internet Publishing Corp. (www.thepassword.com), an Internet service that provides Web content on a variety of subjects to consumers, has signed a targeted content deal with Switchboard, Inc. (www.switchboard.com) the online white and yellow pages directory, that will enhance ease of use for users when looking for information on the web. Under the terms of the agreement, The Password will integrate Switchboard's SideClick related sites directory, a feature that makes it easier and more intuitive for users to find Web sites that are closely related to one another, into its content. A SideClick directory lookup results in a list of highly related Web sites that match a particular word, phrase or URL. SideClick will serve as an additional tool for Password users in finding Web content that is relevant to their interests and meaningful to them. SideClick technology will also be available to Password users when building their own magazines and filters, a core feature of The Password service. These tools will help users find and select relevant Web pages for inclusion in their own personal or topic-based magazines. By utilizing SideClick's tools, Password users have an easy way to search for and select content for their magazines, without having to leave the Password site. ''We consistently hear that the Web is hard to use because it's too diffuse,'' says Margaret Heffernan, CEO, The Password. ''Switchboard's content and technology enhance The Password's goal to make the Web easy and meaningful. Using Sideclick's powerful, carefully ranked databases, we can offer users an intuitive and gratifying way to get the information they're looking for when building their own view of the Web in their Password magazines.'' SideClick uses advanced database technologies to analyze related links on millions of targeted web pages. The resulting database contains more than 1 million sites organized under more than inter-related 5000 topics. Because SideClick is built from references compiled by the most active users of the Internet, it accurately represents relationships between sites that a broad range of people who use the web regularly think are important and useful. To use SideClick on The Password, users simply go to the ''See Related Sites'' link that will be integrated into each of The Password's 400 single-subject Web magazines. According to Dean Polnerow, President of Switchboard, ''The Password's personal magazine model is a perfect application for the SideClick database and publishing system. SideClick was specifically designed to help publishers and individual users easily add related sites references to their content. The Password represents an opportunity to showcase our technology in both areas.'' As part of their agreement, Switchboard Inc. will provide The Password with SideClick Author, a web-based publishing system. The Password will use the authoring tools to integrate SideClick into its search results and content areas. SideClick Author provides Web site publishers with a broad range of tools to incorporate related sites references into their interfaces, editorial, chat, e-mail and other content while preserving their unique branding and navigation. Publishers using the tools have complete editorial control over all aspects of data organization and presentation, allowing them to seamlessly integrate SideClick results into their offerings. About Switchboard Inc. Switchboard (www.switchboard.com), a majority-owned subsidiary of Banyan Systems Incorporated (Nasdaq: BNYN - news), is the leading white and yellow pages directory on the Web. More than 30 million times each month, Switchboard helps consumers find the information they need, whether it is locating a long-lost friend or the nearest restaurant, hotel, or automobile dealer. Switchboard is among the 15 most popular Web destinations according to Media Metrix, the foremost Internet traffic monitoring service. Offering comprehensive information, unmatched speed and innovative features, Switchboard is the on-line directory selected by America Online for its more than 8.5 million members. Switchboard and SideClick are trademarks of Switchboard Inc. The name and address listing information in Switchboard is provided by Database America Companies, Inc. About The Password Internet Publishing Corp Password Internet Publishing Corp, based in Woburn, MA, is an Internet publishing company that applies its technical expertise and sophisticated technology to create automated personal publishing for consumers. The company focuses on communities of interest built around personal passions by constantly generating updated magazines on single subjects. The Password (http://www.thepassword.com) is the company's first consumer Internet product. The Password Internet Publishing Corp. is part of the CMG (Nasdaq: CMGI - news) group of Internet companies. The Password uses retrieval and filtering technology acquired by CMG from the BBN Corporation.