To: Scrapps who wrote (14799 ) 4/15/1998 9:34:00 AM From: Moonray Read Replies (2) | Respond to of 22053
3Com Announces Aggressive Pricing On Best Selling PCI Network Interface Card - 08:08 a.m. Apr 15, 1998 Eastern Ethernet Leader Targets Small Business and Emerging Market Segments With Lower Price Point on 10 Mbps PCI NIC SANTA CLARA, Calif.--(BUSINESS WIRE)--April 15, 1998-- Recognizing the trend towards PCI bus migration in 10 Mbps Ethernet, 3Com Corporation (NASDAQ:COMS) took action to better serve the 10 Mbps PCI network interface card (NIC) market by reducing the price of the award-winning EtherLink(R) XL PCI NIC by 46%. Effective today, this price cut is expected to accelerate the growth and deployment of 3Com's EtherLink XL PCI NIC primarily in the small business and corporate legacy networks where standard Ethernet satisfies bandwidth requirements. "The 10 Mbps NIC market, estimated at 16 million units this year, has matured but still continues to grow particularly in the small business, emerging markets and corporate legacy network sectors," said Jim Jones, director of marketing for 3Com's Ethernet Products Division. "Through this price reduction, 3Com fills the need for these markets which require a highly reliable connection coupled with an aggressive price." The PCI Future With 50% worldwide market share in 10 Mbps Ethernet NICs, 3Com is clearly paving the way for continued growth in the PCI-bus segment as new 10 Mbps installations require PCI NICs. Microsoft and leading PC OEMs are expected to cause a major market shift this year as the PC98 specifications require networking to be implemented in the PCI slot. Today, many top PC manufacturers are releasing systems with PCI as the standard expansion bus due to the distinct advantages including: Speed -- The PCI bus has 32-bit data path, vs. 16-bit for ISA. PCI is also a faster bus, running at 33 MHz vs. ISA's 8 MHz. These differences mean that the PCI bus processes data faster across the bus to the subsystem memory, resulting in optimized system performance; Ease-of-use -- PCI provides true plug and play. Through the bus, the NIC can automatically identify itself to the PC and automatically configure its own memory address allocation and IRQs dramatically minimizing installation issues; Low CPU Utilization -- a clear advantage over older technologies, PCI NICs are designed as bus master devices. With bus mastering, a PCI NIC can request control of the bus to initiate data transfers into system memory with no system CPU intervention. As a result, the CPU is free to focus on other computing tasks during network transfers, providing faster and more responsive system performance. EtherLink XL PCI NICs Delivers Performance, Reduced Cost of Ownership and Reliability In 1996, 3Com launched its EtherLink XL family of PCI adapters. Incorporating 3Com Parallel Tasking technology, the EtherLink XL PCI cards offer superior system performance. In a comparison of PCI NICs offered by major manufacturers, the 3Com EtherLink XL PCI NIC achieved significantly higher performance efficiency rating than competing NICs. This, combined with new low pricing and 3Com's hallmark quality found in all of their NICs, make the EtherLink XL PCI NIC perfect for the new 10 Mbps Ethernet customer. Price Reduction Information New pricing for the EtherLink XL PCI (3C900-TPO) network interface card is effective today. Single units as well as five, 20, 60, and 100-packs are available through 3Com's worldwide channel partners. About 3Com 3Com Corp. enables individuals and organizations worldwide to communicate and share information and resources at anytime from anywhere. As one of the world's preeminent suppliers of data, voice and video communications technology, 3Com has delivered networking solutions to more than 100 million customers worldwide. The company provides large enterprises, small and medium enterprises, carriers and network service providers, and consumers comprehensive, innovative information access products and system solutions for building intelligent, reliable and high performance local and wide area networks. For further information, visit 3Com's World Wide Web site at 3com.com or the press site at 3com.com . THIS is exactly what discourages me about 3COM. Giving up profits for the sake of market share. o~~~ O