To: Burt Masnick who wrote (53296 ) 4/15/1998 11:28:00 AM From: Burt Masnick Respond to of 186894
All Intel Investors (Others can simply pass on by) International Business Machines Corp will unveil on Wednesday a broad lineup of business personal computer products, aiming to be among the first companies to sell systems based on new technologies from Intel Corp.. The new lineup, most of which will be available for purchase this month, spans a wide range and covers desktop and handheld computers, servers, monitors, storage devices as well as messaging, system management and other software. Separately,IBM is expected to announce price reductions on two older models in its Network Station line of network computers, cutting estimated reseller prices as low as $499.Among the products are a workstation, the Intellistation M Pro, and a new business personal computer, the PC 300PL. Both systems are based on Intel's new high-speed BX core chipset. With the launch, IBM will also start applying the same big-budget ''e-business'' marketing thrust -- the term e-business refers to electronic, or online, business -- the company has used to push its high-end servers and group software. David Thomas, senior vice president and group executive of IBM's Personal Systems Group, said the company plans a ''very agressive'' ad campaign for the launch, which is the first since he took charge of the group in January. He said the campaign will mirror the themes of IBM's ongoing e-business media blitz. ''We want to show we're right on the technology curve, that we transition to new technology as fast as anyone,'' Thomas said. ''We also want to leverage IBM's strengths across the PC space.'' Thomas said IBM will also debut a web site that will allow customers to purchase products over the Internet, a move that had already been adopted with success by competitor and direct seller Dell Computer Corp.. In contrast to Dell's direct approach, IBM will be working with reseller partners to fulfill the Internet-generated sales, but Thomas said customers should not notice any difference. He also said he did not anticipate the much-publicized inventory glut of finished systems at resellers would hamper IBM's ability to move new systems through. ''We had more inventory in the channel than we wanted but we depleted that by about three to four weeks worth this quarter,'' Thomas said. He also noted that all the new systems would be delivered under IBM's Advanced Fulfillment Initiative, a model where system assemblies are based on actual orders. Among other new offerings will be a handheld computer called the WorkPad PC Companion, expected to price at $399, and two models in its Netfinity line of Intel-based servers. The servers include a mid-range Netfinity 5500 system and a low-cost entry-level model, the Netfinity 3000 aimed at small companies and workgroups. Pricing for the Netfinity 3000 is expected to start at an estimated $1,769. Pricing for the 5500 was not yet available.