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Technology Stocks : Compaq -- Ignore unavailable to you. Want to Upgrade?


To: Adam Nash who wrote (24437)4/15/1998 6:19:00 PM
From: Elwood P. Dowd  Respond to of 97611
 
cbs.marketwatch.com Stephen



To: Adam Nash who wrote (24437)4/15/1998 6:28:00 PM
From: Eddie Kim  Read Replies (2) | Respond to of 97611
 
Adam,

I basically agree with you. however I have one question:

Anyway, unit volumes were actually up, but revenue was down. However, if you think this is all just "cost-cutting", you are mistaken. Apple's current product mix, especially PM G3s, is very cheap to manufacture.

They sold more machines, yet revenue went down and margins went up. How can one then explain their profit? It has to be due to cost-cutting measures. You state that the G3 is cheap to make. This counts as a cost-cutting/streamlining measure.

I agree with your statement that Compaq should tell us the margins for the sub-$1000 machines. I'm not too sure how we are getting the short end of the stick, but I think management needs to re-think this market and determine how beneficial it is to Compaq.

-Eddie



To: Adam Nash who wrote (24437)4/17/1998 10:02:00 AM
From: rudedog  Read Replies (3) | Respond to of 97611
 
I have asked several senior CPQ people in the Sales organization, and in the product groups - the response has been very consistent. The consumer machines (presario) all have good margins, including the low priced models. CPQ has no incentive to take a bath on these products since they are selling as many as they can make, demand far exceeds supply and sales are up more than 100% year over year.
In the commercial line, older products being sold at low prices are at much reduced margin, the goal is clear out the inventory in advance of new products. The newer commercial machines in this price band are lower component cost and have good margins, even the very low cost sub-1K machines. CPQ is in this business to make money long term. The idea that CPQ is creating a low-margin product line is nonsense.