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To: Al Perri who wrote (10089)4/16/1998 7:49:00 AM
From: Glenn D. Rudolph  Respond to of 27307
 
Get Ready for the Future With Yahoo!'s SOHO 2000

PR Newswire - April 16, 1998 05:23
YHOO %MLM %ADV V%PRN P%PRN

Innovative Promotion Delivers Smart, Simple Solutions to Home Offices
And Small Offices

SANTA CLARA, Calif., April 16 /PRNewswire/ -- Helping small offices and
home offices prepare for the future is the goal of SOHO 2000, Yahoo!'s
innovative new online promotion which kicks off today. SOHO 2000 can be found
on the front page of Yahoo!(R) (www.yahoo.com), the world's leading
navigational guide to the Internet. The promotion runs through April 29.

Small Offices Are Big Business on the Internet
Today, small offices and home offices (soho's) can mean big business,
particularly on the Internet. The broad reach of this medium and its
usefulness in a variety of business applications offers home and small offices
a tremendous platform for growing their businesses and for bringing their
products and services to a global audience. SOHO 2000 is an integrated
promotion from Yahoo! that brings together products and services targeting
today's home and small offices. The promotion also provides resources and
solutions for helping to build, grow, manage and market a home office or small
office. Participating sponsors include @Backup, iPrint, Inc., Kingston
Technology Co., and Office Depot.
"Yahoo!'s SOHO 2000 program offers our users the latest news and
information to help them with their small and home offices," said Bill
Miltenberger, sales promotion director at Yahoo! Inc. "The SOHO 2000
promotion is designed to present targeted messages to this growing community
in a unique and interactive manner and also to offer our users the opportunity
to enter a sweepstakes to win great SOHO prizes."

Bringing Big Resources Directly to Small Businesses
The SOHO 2000 promotion brings together in one easy-to-access location
useful and practical resources, designed specifically for the home and small
office market. Users who visit SOHO 2000 may explore four different sections:
Data Safety, Online Printing, Ethernet Hubs, and Office Products and
Technology. Small office owners interested in learning how to protect their
valuable data can visit the "Data Safety" area, sponsored by @Backup.
Protection software is available for a 30-day free trial subscription. "Online
Printing," sponsored by iPrint, offers information on how small offices can
design and order their customized, professionally printed products right on
the Web in a quick, easy and affordable way. Personalized electronic business
cards that can be sent as e-mail attachments are also available. For users
looking to network their workstations, Kingston Technology Co.'s "Ethernet
Hub" area offers advice and product solutions to meet the unique needs of the
SOHO owner. And, Office Depot's "Office Products and Technology" area, puts
managing and maintaining a small office or home office at the users'
fingertips and showcases SOHO products that can be directly purchased on the
Web.

SOHO 2000 Sweepstakes
Visitors to SOHO 2000 have the opportunity to enter the sweepstakes to win
prize packages designed to bring their business into the future at warp speed.
Among the SOHO prize packages: a Hitachi VisionBook Notebook courtesy of
@Backup; 10 complete SOHO 2000 printing packages from iPrint including
500 premium, two-color business cards, letterhead, second sheets, envelopes,
Post-It(R) Notes and a rubber stamp -- all customized to the winner's liking!
iPrint is also giving each entrant a free electronic businesscard
-- automatically personalized with entry form information -- that the entrant
can use as an email attachment; a complete SOHO network including three
Ethernet adapters, three twisted-pair cables, and one 5-Port SOHO station from
Kingston Technology Co.; and a Hewlett-Packard Pavilion 8275 Computer System,
complete with an M50 multimedia display, Windows(R) 98 upgrade, and a Laserjet
4000T printer from Office Depot. Individuals can enter to win throughout the
SOHO 2000 promotional areas -- contest ends April 29, 1998. Winners will be
selected at random on or about May 11, 1998.

About Yahoo!
Yahoo! Inc. (Nasdaq: YHOO) is a global Internet media company that offers
a network of branded Web programming serving millions of users daily. As the
first online navigational guide to the Web, www.yahoo.com is the single
largest guide in terms of traffic, advertising, household, and business user
reach, and is one of the most recognized brands associated with the Internet.
Yahoo! Inc. provides Internet resources and communications services for a
broad range of audiences, based on demographic, key-subject and geographic
interests. Yahoo! is headquartered in Santa Clara, Calif.
NOTE: Yahoo! and the Yahoo! logo are trademarks of Yahoo! Inc. All other
names are trademarks and/or registered trademarks of their respective owners.

SOURCE Yahoo! Inc.
/CONTACT: Dana Young of Yahoo! Inc., 408-616-3631, or
danay@yahoo-inc.com; or Michele Scott of NRW PR, for Yahoo!, 650-827-7076, or
smichele@nrwpr.com; or Sarah Hull of @Backup, 619-455-3144, or
sarah@atbackup.com; or Eric Atwood of iPrint, Inc., 650-604-2938, or
eatwood@iprint.com; or Karen Griffiths of Kingston Technology Co.,
714-435-2683, or karen_griffiths@kingston.com; or Sharon Kawaguchi of Office
Depot, 510-305-8784, or scoot5@pacbell.net/
/Web site: yahoo.com
(YHOO)