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Technology Stocks : K-Tel (KTEL) Have the cheesy '70s records come to an end? -- Ignore unavailable to you. Want to Upgrade?

To: StaggerLee who wrote (148)	4/16/1998 5:51:00 PM
From: Deliveryman	Respond to of 3203

The difference between KTEL and the other internet hyped stocks of course is HITs. Anyone can set up a web site, CD Now, AMAZON, and the group spend a lot of money on the technology, and the online advertising to generate the hits. It is my belief that KTELs mgmt just aren't wired. Case in point announcing a web site before it's ready. Can you imagine if they had been ready when they sent out the press release? The press release would have generated sales instead of hits to an "under construction page" Also, look at their current site. Very boring, even for what it is... I am sorry, but I think the tech is gonna bite them in the butt. The site could very easily be late, incomplete, and cost them twice what they thought it would. The web tech has surprised everyone by costing more than anyone thought. AMAZON and the others are NOT making a profit, and KTEL with a 2% profit margin in their regular business could see this cost them even that small bit, and cause them to start to go negative. Remember that if the site generated even $1 million a month -- 2% wouldn't even pay for the new tech people and new costs (online advertising). Yes I am short 2K from about 23, and I will cover at 16 or so.