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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Michael M who wrote (52854)	4/17/1998 2:49:00 AM
From: Rocky Reid	Read Replies (1) \| Respond to of 58324

So what you're saying is that the ad campaign has had absolutley NO effect whatsoever. Not even $2 Million worth in additional revenue? Is this what you are saying?

To: Michael M who wrote (52854)	4/17/1998 3:20:00 AM
From: Dale Stempson	Read Replies (1) \| Respond to of 58324

Re: Ad expense Michael, you responded to Rocky: >>> Glad to see you have effectively declared yourself ineligible for the Bright Bastard Award. "Even if ad campaign never happened, IOM would still have not have scored a profit." Duh..... Q1 loss was $18MM. Q1 incremental ad expense was $20MM. <<< Actually, Rocky was correct. Iomega posted a loss of over $28 million before showing a $10 million income tax benefit. If you were to exclude the $20 million incremental ad expense, their net loss would have still been over $5 million (2 cents per share). Regards - Dale