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Technology Stocks : Loral Space & Communications -- Ignore unavailable to you. Want to Upgrade?

To: Thomas who wrote (2627)	4/17/1998 9:08:00 AM
From: brian h	Respond to of 10852

Thomas and all, SAN FRANCISCO, April 17 /PRNewswire/ -- After a lengthy review, Winkler Advertising has been named agency of record for CyberStar, the new data communications company born from Loral Space and Communications. Loral (NYSE: LOR - news), is a multi-billion dollar satellite and communications company based in New York City. Winkler will develop global branding and advertising for CyberStar, which plans an aggressive media program for 1998 and beyond, targeting both the enterprise and home consumer markets. CyberStar provides satellite-based, broadband data communications services, offering richer, highly customized information anywhere. ''This is a great win for the agency,'' stated Agnieszka Winkler, president and CEO of Winkler Advertising. ''Satellites are becoming increasingly important for both data and voice communications, and I see the advertising in this category getting very interesting. We're excited to help CyberStar build a new, global brand.'' ''We chose Winkler as our agency because of their ability to create communications that humanize complex technology, which is what we need to establish CyberStar as the leading global communications brand,'' said Emil Regard, Vice-President of Marketing and Business Development at CyberStar. Loral Space and Communications is the leading satellite manufacturer and provider of satellite-based services. Another Loral joint venture, Globalstar, will use low-earth orbit satellites (LEO) to offer world-wide mobile and fixed telephone services. Globalstar works with Grey Advertising, which made an equity investment in Winkler in June 1997. CyberStar, based in Mountain View, CA, is a limited liability partnership created and managed by Loral Space and Communications Ltd. a leading satellite manufacturer and provider of satellite-based services headquartered in New York City. CyberStar is an important addition to the existing communication infrastructure that will add capabilities and efficiency to businesses and consumers globally that are not available today. Beginning in mid-1998 CyberStar services will support high bandwidth intranets, extranets, and virtual private networks. It will enable businesses to deliver value-added services through their own customized multicast channels. For consumers, it offers high speed Internet access, and a plethora of personalized content. Brian H.