To: Peter V who wrote (32344 ) 4/17/1998 3:11:00 PM From: John Rieman Respond to of 50808
Divicom/JVC. Wicked encoding partners.......................ijumpstart.com DiviCom's current multiplexer system, the MediaNode MN20, is already HDTV compliant and has been used by KOMO, among other broadcasters. Robin Wilson, DiviCom director of marketing, says this extended relationship is a logical one based on the long-standing alliance between JVC and C-Cube Microsystems. "They've worked with C-Cube for six to seven years, which in the digital compression business is a lifetime," he says of JVC. Wilson adds that although DiviCom and JVC just announced their HDTV plans at the NAB98, the companies had started development of the high-def systems "with a handshake" a few months ago. "We are already well under way," he says. Although development of the encoding system is under way, Wilson says demo systems will not be available until the fall, and commercial products not until some time after that. That places the DiviCom-JVC team behind several competitors that have pledged to have products on the market as early as this summer. As of press time, DiviCom and JVC had not solidified any customers in their initial target market of U.S. and Japanese broadcasters, but Wilson says the companies shortly will be lining up up to four beta partners, including at least one Japanese satellite-based or terrestrial broadcaster. While they will not be the first to market, DiviCom and JVC are counting on the compact size of their encoding system to turn a lot of heads. Using C-Cube's DVxpert silicon, DiviCom is able to keep the footprint of the system to one rack-unit (1RU), the smallest footprint possible today. "Some of the systems we are competing against are 10 to 20 times as high," Wilson says. The companies' family of HDTV products will support ATSC and DVB standards, as well as 1080i, 720p and 480p formats. They also will have the ability to switch between 4:2:0 and 4:2:2 formats. This flexibility will be key during the next several years, according to Wilson, who says that despite broadcasters'political posturing, most will roll out standard definition programming this year. "A few [broadcasters] would like to do something this year - maybe something like 20 channels of high definition - but quite a few more will have standard definition channels this year. The reality will be disconnected from the political positioning where stations have emphasized the focus on high-definition for the sake of the FCC. "There are a few that feel they need to to something by November, but most are waiting until the more mature products are available in the next year" he says. (DiviCom Inc.: 408-490-6688)