To: John Rieman who wrote (32350 ) 4/17/1998 4:33:00 PM From: BillyG Read Replies (2) | Respond to of 50808
Intel is giving away its own software DVD "solution" to PC OEMs who use the 350-400MHz Pentium-II and the 100MHz bus. This can be a positive for CUBE, because it helps open up the market for DVD, it hurts CUBE's competitors that sell SoftDVD, and a number of buyers will want to upgrade to hardware DVD later.techweb.cmp.com << In an effort to fuel demand for its fastest processors as it faces falling margins and weak demand, Intel Corp. is quietly offering PC OEMs a software DVD decoder optimized to run on its newest Pentium II processors without the need for a hardware MPEG-2 decoder. Intel's decision to distribute the decoder coincides with its introduction of its 440-BX chip set, which provides the underlying system-bandwidth boost for such memory-intensive applications as DVD.>> <<SNIP>> <<Running DVD on a system with a 400-MHz Pentium II processor at 100-MHz system-bus speeds consumes about 60 percent of the CPU's processor power, leaving it sufficient headroom to run other applications without dropping frames. Running a 300-MHz Pentium II on the 66-MHz system bus, by contrast, requires all the CPU's processing power to decode the DVD, an Intel spokesman said. Much of the performance improvement is enabled by the company's 0.35-micron 440-BX chip set, which increases system bandwidth to 100 MHz and provides a more sophisticated buffering and arbitration scheme to manage CPU traffic. The chip set alone is claimed to provide a 20 percent to 50 percent boost in overall system performance, favoring memory-intensive applications.>> <<SNIP>> <<The software DVD decoder is a product of Intel's Architecture Labs (Hillsboro, Ore.), the division that is responsible for developing and promoting new applications for the PC. Architecture Labs has provided other software products in the past for such functions as videoconferencing and early video decoding. Still, the move is unusual. In the past, Microsoft Corp. has traditionally taken on the role of incorporating video decoders in its operating system, as it did when it included the MPEG-1 decoder it licensed from Mediamatics for its Windows 95 operating system. There is also the question of why Intel would develop its own software MPEG-2 decoder for DVDs, since several other companies, such as Zoran Corp. and ATI Technologies Inc., provide the same type of software.>>