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To: Tom Kearney who wrote (10271)	4/17/1998 7:29:00 PM
From: Glenn D. Rudolph	Read Replies (1) \| Respond to of 27307

When It Comes to Advertising, Consumers Turn to Newspapers More Than Any Other Medium, New Report Finds PR Newswire - April 17, 1998 09:06 %PUB %ADV V%PRN P%PRN VIENNA, Va., April 17 /PRNewswire/ -- Consumers look to newspapers more than any other medium for the advertising that helps them decide which car to buy, where to eat or buy clothing and other purchasing decisions, according to a new report from the Newspaper Association of America (NAA) and the American Society of Newspaper Editors (ASNE). The report, "So Many Choices, So Little Time," measures the competitive assets of newspapers, extending the limits of audience measurement to take an in-depth look at the relationship between consumers and media. The first such study undertaken since 1987, the media usage report shows how audience perceptions can be leveraged in the marketplace. "This report clearly shows the strengths of local newspapers relative to other media," said John F. Sturm, NAA president and CEO. "Of particular note is the strong position newspapers hold in the highly competitive advertising arena. This study is a must for anyone looking to understand the interaction between newspapers and consumers in today's marketplace." Though newspapers for many years have been recognized as a powerful tool for advertisers, particularly those reaching local markets, this study demonstrates the importance of advertising to the readers. The report found that advertising is an integral part of the newspaper reading experience. Over three quarters (78%) of consumers turn to a daily or Sunday newspaper for information about employment opportunities, and more than two thirds (68%) look to the newspaper for information about new and existing homes. And, 63% of consumers said service/utility is extremely/very important to them, with 57% rating newspapers excellent/very good at providing it. In addition, newspapers outperform other media in meeting the local news expectations of the public. Two thirds of the public (66%) said they are extremely/highly interested in local news, and 65% rated newspapers as excellent/very good at providing it. Newspapers got high marks for helping people decide how to spend their leisure time. Newspapers were the medium of choice for information about events, such as movies or concerts (newspapers were rated as excellent/very good by 71% of respondents, compared to only 38% for TV) and consumers rated newspapers higher than television for TV listings and news about TV (68% to 54). No other weekly news source is used by as many people as is the Sunday newspaper. Two thirds (67%) of adults read a Sunday paper last week, and 76% read a Sunday paper at least once a month. Further, 62% said they would miss the Sunday paper a great deal if they had to give it up, the study's highest ranking for consumer involvement/loyalty. More than any other medium, consumers believe people they respect use newspapers. Respondents projected an image of themselves partly based on medium they choose for news; reading newspapers represented a status symbol. More than two thirds (68%) of the public said the newspaper is a medium used by people they respect, a figure nearly 10 points higher than that of television. Sixty-three percent of people said it is important that media be used by people they respect. The report also found a strong association between socio-economic status and regular readership; newspapers' readership increases among consumers with higher education and income. More than half (58%) of consumers with incomes over $50,000 are regular newspaper readers, and 60% those with a college education are regular readers of a daily newspaper. In addition, regular newspaper readers tend to be well grounded in their communities. Among those who have lived in their homes 10 years or longer, 57% are regular newspaper readers, compared to 30% of those who have lived in their home less than a year. Also, 57% of homeowners regularly read a newspaper. The report, prepared by NAA and the ASNE, was a nationwide stratified probability sample of adult members within households. Information was culled from 3,000 telephone interviews and follow-up written questionnaires. Data are weighted and can be generalized to the total population with a ?2% margin of error. To order the complete report, contact NAA's fulfillment office at (800) 651-4622 and ask for item number 50110. NAA is a nonprofit organization representing the $46 billion newspaper industry and more than 1,600 newspapers in the U.S. and Canada. Most NAA members are daily newspapers, accounting for 87 percent of the U.S. daily circulation. Headquartered in Tysons Corner (Vienna, Va.), the Association focuses on five key strategic priorities that affect the newspaper industry collectively: marketing, public policy, diversity, industry development and newspaper operations. Information about NAA and the industry may also be found at the Association's World Wide Web site on the Internet (www.naa.org). SOURCE Newspaper Association of America /CONTACT: Debra Gersh Hernandez, NAA Manager of Marketing Communications, 703-902-1737, or e-mail: gersh@naa.org/ /Web site: naa.org

To: Tom Kearney who wrote (10271)	4/17/1998 8:22:00 PM
From: Greg Jung	Respond to of 27307

The quote that "Internet traffic doubles every 100 days" is surely relevant to the internet traffic , i.e. the quantity of bytes. This is not the number of users, of the number of hours x users. Maybe .2% of users are getting hooked up to cable connection. Does Yahoo quote the total # of yahoo hits each quarter? Are there any statistics provided besides the profit/loss. PSInet gave some estimates but stopped because their competitors weren't providing numbers. Greg

To: Tom Kearney who wrote (10271)	4/17/1998 9:38:00 PM
From: PeterGx	Respond to of 27307

<<BTW, OT, has anyone found any good sites for buying tulip bulbs? It's spring, you know.>> TK: A few weeks ago I planted a dozen YHOOs by the front door, a bunch of XCITs by the porch and a few SEEKs around the front lawn. They are all in full blossom now. It's a beauty!! Complementing quite well my past years bushes of IOMs, NSCPs, and SPYGs... Got them all dirt cheap at Morgan's assisted in my selection by a nice nice lady by the name of Merry Meaker (or something) Good Luck Ta-Ta ~~

To: Tom Kearney who wrote (10271)	4/17/1998 9:44:00 PM
From: Bill Harmond	Read Replies (2) \| Respond to of 27307

>>has anyone found any good sites for buying tulip bulbs? Knock yourself out! woodenshoe.com

To: Tom Kearney who wrote (10271)	4/17/1998 9:52:00 PM
From: Roger Smith	Respond to of 27307

How many shares do you want to buy at say $200 ? Are you in TGIF mood today ?

To: Tom Kearney who wrote (10271)	4/20/1998 11:07:00 PM
From: Angelo J Cici	Respond to of 27307

News! I agree! YHOO is a steal sitting under 10 billion market share! At the rate of growth in Yahoo, $150 per share will be seen over summer easily and they should be able to report over $200 million in revenue for the year of 1998 and $600 million revenue for 1999! At growing profit margins than we have seen so far, YHOO should have over 15% to 25% and a great deal of net earnings will be realized! ORBI is also a great stock with $4.3 billion in order backlog and building BILL GATES Teledesic rockets subcontracted for Boeing! Earnings are due in the morning and it should be good!