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Technology Stocks : Altaba Inc. (formerly Yahoo) -- Ignore unavailable to you. Want to Upgrade?

To: Bill Harmond who wrote (10296)	4/18/1998 3:22:00 AM
From: jach	Respond to of 27307

<<The battle is being reflected in the stock market, where search engines Yahoo and Excite have almost doubled in value>> Into the fray comes Microsoft. Already its www.microsoft.com site is among the 10 most-visited sites, but now the Redmond software maker, never happy with being in second place, wants to get a bigger share of the Internet action. It is developing "Microsoft Start" as a place to which it hopes to attract millions of users the minute they log on to the Internet - and to keep them there. The site was outlined Thursday by Pete Higgins, group vice president at Microsoft, to 420 people who attended a Bellevue conference on Internet banking and brokerage services.>> once the mkt gets mature and money to be made, the big boys will move in; the search engine/dir is fairly easy to do and there is no such thing as name recognition prestige as one is not drinking, driving, or wearing it. Which site one's visit through the click of a mouse has very little or no attachment to the branded-name of the site; in fact the switch is as quick as a split second of a mouse click away; there is absolutely no customers loyalty in this business as no one actually pays attention to you as to which sites you go for a web search. A yr from now if yhoo can stay above 50 will be extremely lucky -