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Strategies & Market Trends : BFT: Will the tulip craze ever break down? -- Ignore unavailable to you. Want to Upgrade?

To: buzzlite who wrote (339)	4/18/1998 2:27:00 PM
From: Pancho Villa	Respond to of 650

>BTW, was it the McCann-Erickson new york office?< No. It was the LA office. BTW thanks for your qualified opinion. I used to work on the "client side" of the business. IMO communicating the product's copy strategy in a clear memorable fashion should be the main objective of any ad campaign. BFT may just go for the visual side of things: e.g., showing hearth stopping flashy chicks pumping a iron under dark green neon lights. This may arouse males but probably not attract many to their poorly maintained facilities. After all in their 10K they talk about de-emphasizing the marketing/advertising side of the business while focusing in operations [and, shall we say, creative accounting]. Pancho PS: Can some one provide an update on how the new/remodeled facilities are being kept?