To: Rob who wrote (4238 ) 4/18/1998 2:32:00 PM From: ViperChick Secret Agent 006.9 Respond to of 9343
These stocks are already moving, so he's giving the latter. Big deal. If I were him and had clients besides myself and my firm, I'd probably say the same thing. This situation is evolving at an explosive pace and the longs are winning.He's rooting now from the sidelines, but wishing he'd been more of a seer 3 months ago. that isnt my take on the situation..... and yes Analysts are paid to pump'em and dump'em..... but he isnt pumping them so hard at these levels...well...the levels they were Thursday I suppose....and we will see about Fridays levels.. "Merrill Lynch last week picked up coverage of the four main players in the Internet navigation business -- Yahoo!, Excite, Infoseek and Lycos -- with positive comments that added some fuel to the Internet fire. Jonathan Cohen, who joined Merrill a few weeks ago from UBS, issued "3-1" ratings on Yahoo!, Excite and Infoseek, and a "2-1" rating on Lycos. In Merrill-speak, a "3-1" means neutral short-term, buy long-term. The slightly more bullish "2-1" translates to accumulate short-term, buy long-term. Cohen unveiled his first Merrill-paid writings on the stocks Tuesday morning. By the time the stocks closed for the day Tuesday afternoon, Excite had gained 7 1/8 to 76, Infoseek had improved 4 1/16 to 25 5/8, Lycos had ticked up 3 1/8 to 68 5/8 and Yahoo! had advanced 1 7/8 to 114 7/8. Not a bad day's work: In one trading session, the market cap of those four stocks combined had increased by $370 million. And the stocks had even bigger days on Wednesday and ThursdayThe interesting thing is, anyone moderately familiar with Cohen's work could have figured out what was coming. At UBS, where they use a similar rating system, but without the short-term, long-term feature, Cohen had neutral ratings on Yahoo!, Excite and Infoseek, and an accumulate rating on Lycos.His views didn't change; his employer changed. Nonetheless, the Street seemed relieved that Cohen, an independent sort who has been known to issue the odd sell recommendation on occasion, took a generally sunny stance on the stocks. So they all moved higher.... Cohen advises investors daring enough to try to value Internet stocks to throw out trendy measures like "page views" and "hits" and focus instead on revenues. After all, he notes, what matters is not just attracting eyeballs, but "the ability to monetize those traffic streams." At the moment, he notes, the four players in the search-engine group trade at between 10 and 40 times forward revenues. Cohen sees those valuations as a vote of confidence that over the long term, the companies can generate significant growth, and high-margin profitability. Imagine what will happen if they can't pull it off"