To: Modano who wrote (8438 ) 4/18/1998 11:47:00 PM From: jerryf Respond to of 34592
kingpower.com Thai Baht Devaluation Fails To Trigger Classic Inflation Wall Street Journal February 1998 As anyone who has read the papers lately knows, Asian countries have been in the headlines almost on a daily basis, with all the markets taking a major beating. On July 2, 1997 the Thai government changed the foreign currency conversion to a Managed Float system. During the third quarter of 1997, the Thai Baht fell 46% from 26 Baht to 38 Baht per U.S. Dollar. The current exchange rate, as of March 1998, is around 46-48 Baht per U.S. Dollar, which is an improvement over 56 Baht per Dollar reached during January 1998. Many Asian companies have fallen victim to the volatile economy, and have suffered accordingly. King Power minimizes the effect of these currency fluctuations in the Asian economy by now pricing all goods at the point of sale in U.S. Dollars and accepting payment in the local currency at the daily conversion rate to U.S. Dollars. King Power derives its customer base from more than 21 million international travelers and tourists that visit Thailand each year. Thailand is undertaking worldwide promotional campaign called "Amazing Thailand" to stimulate the economy and further enhance general public awareness of Thailand as a travel destination. The currency devaluation in Asia has brought forth benefits for King Power. Because of the buying power of other currencies, tourism in Thailand is expected to increase dramatically. Tourism in Thailand will be further increased by the coming of the December 1998 Asian Games. King Power minimizes the effect of these currency fluctuation in the Asian economy by pricing all goods at the point of sale in U.S. Dollars in all tax free shops and accepting payment in the local currency at the daily conversion rate to U.S. Dollars. King Power also purchases internationally supplied consumer goods in prices based on U.S. Dollars and settles invoices in the local currency of the supplier. Accordingly, King Power is only vulnerable to currency fluctuations, both positive and negative, for the time period between the vendor's invoice date and the date of ultimate payment by King Power. In the international marketplace, many countries assess import duties of as much as 70% over the base price of imported "luxury" consumer goods. International travelers shopping at the King Power stores in Thailand can avoid this "penalty" by making purchases at duty-free stores and bringing these products home at significant savings over domestic prices. King Power benefits by catering to more than 50,000 travelers walking past the King Power outlets daily at the Thailand airports. KPG, better get this before earning 5-15 Was 17.00 Aug. 97 good for min 2-3 $ increase