To: Eric Yang who wrote (11833 ) 4/20/1998 2:01:00 AM From: Marc Newman Read Replies (1) | Respond to of 213177
Eric, My thoughts about this current quarter are that we'll come in between $1.4 and $1.5 B in revenue. I do think the margin will drop. The PowerBooks will help a lot, but the educational discounts and the yet lower prices on the non-G3 items should keep a cap on any gain from moving well past a 50% G3 mix. Look at the Macintouch note about CompUSA--the low-end 6500 has only just been lowered to $999 there. As soup reported, non-G3 prices held up well last quarter. Probably not the same can be said this time. Apple did reduce inventory by $100 million this past quarter, but a healthy amount still remains and will be hard to make money on. Hopefully the 6500s will disappear more quickly than the Performas. I was still seeing those last fall. So if revenue is at worst $1.4 B (Anderson said revenue would be flat), then we've got a gross profit of $322 million. I bet expenses go down to $290 million, unless for some reason the educational season relies on extra sales force. But anyway, it looks to me like a profit of about $40 million minimum, after adding in interest income. Add in millions for the stake in ARM. Now, I do think revenue will be higher than $1.4 B. Schools are being well-served with the AIO, plus they have extra cash from federal technology grants. In fact, with all the grants, perhaps education buying season will start earlier this year. And we all know that the PowerBook refresh is really going to drive sales. Apple sold a ton of 3400s last February when they were launched. I bet we get nearly the same pop, considering the wide variety of models, plus the "fact" that Apple is going to actually launch a tv ad touting them. What else will hold us down this quarter? Further price reductions on the G3s, partially brought on by a big glut on the pc side. We do have to realize that Apple won't be benefiting from Compaq, IBM, etc. having inventory trouble. So I think a conservative figure is $1.45 B in revenue. But one could easily see $1.5 if the PowerBooks take off, education sales are strong, Apple somehow comes out with a 6-slot G3, etc. So maybe a $70 million profit, at the most, excluding stock gains. If Apple is able to surprise again with the margins, say 24%, then tack on another $15 million. I'll take it. Two good notes. I heard some nice radio ads from my local Mac chain (ComputerWare, you remember them) offering an Office '98/OS 8.1 deal. And CompUSA had a big promotion over the weekend offering a free tv for any Pentium II or G3 cpu purchase. The Mac wasn't just a throw in--they placed the Apple bundle in the most eye-catching part of the newspaper ad. Should sell a good quantity this weekend, chain-wide. For $2149 you could get a G3 233 desktop, 15" monitor, printer, and free tv. Marc