To: Sonki who wrote (19112 ) 4/19/1998 3:08:00 PM From: Nancy Read Replies (1) | Respond to of 27012
sonki, give you an example, LLY's Evista first few weeks sales hover at 10,000 -12,000 per week, then tapered off to 9,000 - 10,000 area, therefore causing the concern. conventional wisdom in drug industry is the first few months sale determines whether the drug is a blockbuster. 10K prescription a day is outrageous, where did you read such info ? - pfe is afraid of those so called "recreational use" of the drug because it could cause trouble with FDA. It is difficult to control it though (how can you prove whether the guy goes to doctor is lieing or telling the truth in order to get a prescription ?) whole sale price is $7.00 set by pfe, retail is between $9.00 to 11.00 from prelim info. pfe started clinical testing on women a few months ago and is getting very positive feedback. btw, many test sites are in fl as one can expect. valuation is extremely high, the highest in pfe's entire history, but if viagra lives up to its hype, then pfe will stand to make a lot of money for next 3-5 years at least. there is no other treatment has produced same level of result and is in oral form. (others are either an injection or insert some tube) 2 more drugs will come out in 1998. pfe also working on something like Evista. plus wla's lipitor which is gaining market shares from mrk every week, is comarketed by pfe. (wla essentially is a 2-drug company but luckily lipitor is the first drug in history reached 1 billion $$ in first year of introduction - wla has many other businesses, incl candies you wouldn't believe.) we will know monday when the first weekly script data is available, pfe either shoots thru the roof or falls apart. current projections of sales from major brokerage firms differ to a huge degree - guess people need to see actual data for a few weeks before getting a handle on.