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Technology Stocks : INFOSEEK (GO) -- Ignore unavailable to you. Want to Upgrade?

To: webinfopro.com who wrote (4410)	4/20/1998 8:51:00 AM
From: cm	Respond to of 9343

Weby, I Said The Article Was Balanced, Not Necessarily Right... I'm still thinking about it. I think it gets "prose" right for what the search-engine world is up and the current spate of me-too-ism. I mean, couldn't the same thing have been said of CBS, NBC, and ABC in their formative years--hell, even in their middle years...? But, what I don't think the article captures is the POETRY of the search-engine sector... the "style" and "personality" that will characterize each of these engines and media-companies-to-be. For example, SEEK, because of its superior searching technology--a point that still remains, though, of course, is a FLOATING point-- could position itself as a more SERIOUS searching tool, for more serious kinds of searchers, or for business users for that matter. Again, that's NOT what's happening RIGHT NOW because we are in a push-me, pull-you kind of game... a furious scrambling for position... by grabbing eyeballs here and coming up with copycat functions there. As for your idea about chat rooms mirroring towns, HELL YES! The chat room per se is just a vehicle... a very flexible vehicle... that can be used in thousands of ways. I think the concern that advertisers haven't gotten full value from advertising in such areas is A BIT OVERSTATED and under-imagined. I'll tell you those banners for VISITORS at SI, whether they're getting massive amounts of clickthroughs or not, are one example of very CLEVER CREATIVE, perfectly fit to the CONTEXT of SI. I think branding really works in such environments where folks congregate and linger. I also can see wonderful VERTICAL MARKET advertising/promotion/event opportunities springing from new chat rooms... just like SEEK has done with their channels and searches. Anyway, I don't have the answer. But, the Wired article was at least closer to the truth than the Barron's thing by a LONG SHOT. And it didn't hint at some sort of scamming. And, Weby, it is SOOOOOO good to have you among us. I was going to stay quiet this week UNTIL CERTAIN MATTERS got cleared up here, but, you asked me a question. And, friend, it was such a good question... as usual. I look forward to many posts from you... Best Regards, c m