To: Bill Evans who wrote (770 ) 4/24/1998 11:47:00 AM From: Spyder Read Replies (1) | Respond to of 955
PC Guru In TJ Maxx Storesbusinesswire.com BW1138 APR 22,1998 5:40 PACIFIC 08:40 EASTERN ( BW)(MEDIAX)(MXMX) MediaX Announces the Placement of Peter Norton PC Guru Into TJ Maxx Stores Business Editors & High-Tech Writers CULVER CITY, Calif.--(BUSINESS WIRE)--April 22, 1998--MediaX Corp. (OTC:MXMX) Wednesday announced its shipment of Peter Norton PC Guru into TJ Maxx stores. Recently, TJ Maxx has started selling software in selected stores and MediaX is pleased that PC Guru is a participant in this new venture. MediaX confirmed the initial unit shipment of Peter Norton PC Guru through its distributor Softkat to selected stores from its 1100-store chain. TJ Maxx has carried software for about one year and currently carries only 50-60 CD-ROM titles. Traditionally, TJ Maxx has been a discount clothing and home accessories store catering to women. TJ Maxx is the largest off-price apparel retailer in the United States offering items 20-60 percent below department store regular prices. Nancy Poertner, president of MediaX, commended this partnership, stating: "It is a great chance for us to reach the 25- to 50-year-old female. It is also a great marketplace to reach the nontraditional software consumer who might not have been in a computer store since the purchase of their PC." This has been part of MediaX's widespread campaign to reach yet-untapped consumer resources through alternative advertising avenues. This includes an in-progress three-month, nationwide, 24-hour, seven-day-a-week radio campaign with Virginia-based Business News Network (BNN), and a VNR with the first broadcast currently distributed through DWJ, one of the most successful producers and placers of television programming for corporate and public relations agency clients. Founded in 1996, MediaX is an award-winning developer and publisher of multimedia educational and entertainment software, as well as software development tools for 3-D technology. The company also produces and publishes new media entertainment content for entertainment companies. With headquarters in Culver City, MediaX owns and operates a production facility in Santa Cruz, Calif. Additional information is available on the World Wide Web at www.mediax.com.