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Technology Stocks : K-Tel (KTEL) Have the cheesy '70s records come to an end? -- Ignore unavailable to you. Want to Upgrade?


To: Paul Merriwether who wrote (443)4/20/1998 9:45:00 PM
From: kentoo  Read Replies (1) | Respond to of 3203
 
The decision to launch K-Tel Express on the internet is very dramatic and important. I hate disco, but a lot of people like it and other retro 80's music. Imagine all the "70's Greatest Hits", "Wonders of the 80's" ads that can be placed by banners on content sites catering to people who like this genre of music. Point and click and enter your credit card info and you have the product in 3 days. No waiting on hold with an 800 operator.

We know KTEL can market their products and make a profit doing it. With their new market capitalization they can pursue alliances and agreements with big name content sites and sell their wares. As I understand it, they will also be selling more mainstream titles in the future.
Long and strong, ken