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To: Don Dorsey who wrote (32494)	4/21/1998 7:47:00 PM
From: John Rieman	Respond to of 50808

You heard it here first, Sensurround-encoded DVDs. The Nose Knows.......................................... asiansources.com Industry news Virtual scents for film, home theater experience FRANCE: Parfum Recherche SA, a Paris-based olfactory research firm, has formed a joint-venture with Snout & Proboscis Development Corp. of Santa Clara, California to license its scent-encoding and -decoding technology for use by film studios and home-theater hardware makers worldwide. The new division will be called Scentronics. Parfum Recherche has developed a method for inducing the experience of virtual scents via subliminal bombardment of the visual/auditory cortex. Project head Dr. Nez Renifler explained that "What we have done is to quantify certain visual and auditory cues that trigger olfactory responses. These cues, when buried in a film, can provoke the sense of smell, and enable us to enhance the theatrical experience with this important sense without introducing chemicals into the environment." The patented process, known as Sensurround, will be available in limited supply later this month. Bulk shipment will start in mid-July. "Sensurround, being a virtual experience, has solved the problem of olfactory persistence," S&P marketing vice-president Ed Schnozzleman said. "The scent fades as quickly as it comes on. When you see a rose on screen, you smell a rose, not a roast beef." Both Hollywood and various international studios will be releasing Sensurround-encoded DVDs, one of the first being Babette's Feast, to be followed by Like Water for Chocolate, Tampopo, and many others. - April 9, 1998