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To: The Vinman who wrote (10431)4/21/1998 8:20:00 PM
From: Bill Harmond  Respond to of 27307
 
Vinman, You're arguing against the trend. Average budget sizes and CPM's went up this quarter. Why would advertisers be increasing budgets and paying higher rates if the advertising isn't working? Why are commerce deals growing so rapidly?

Don't bet on this trend suddenly reversing itself if evidence is showing just the opposite. That's gambling...plus it's betting against the odds.