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Technology Stocks : Activision....Returns! -- Ignore unavailable to you. Want to Upgrade?

To: Joe C. who wrote (1136)	4/22/1998 2:15:00 AM
From: Mike McFarland	Respond to of 1992

Has anybody ever seen a decent advertisement from any of the gaming companies. While at the store the other day, I was thinking how many people walk around aimlessly in front of all the game titles. Clearly there is a large group of potential buyers who don't have a clue. I would imaging the average boomer who is in buying a gift for his kid doesn't know what the hell to get. That's where brand recognition comes in. I'd love to see a commercial geared toward those buyers (don't bother advertising to gamers, the discerning gamer already knows what is good). Finally tonight, I wonder if Activision has ever considered a motto, like the Nike--Just do it, maybe ACTIVATE like it?