To: Q. who wrote (112 ) 4/28/1998 11:52:00 PM From: Mike M Respond to of 148
John- More news....the evidence will get compelling soon....be glad you couldn't find stock to short....Damn lucky, I'd say! :-) GumTech to Produce "Brain Gum" for Worldwide Distribution by KR Research PHOENIX--(BUSINESS WIRE)--April 27, 1998--GumTech International Inc. (NASDAQ:GUMM) has begun manufacturing a new dietary supplement chewing gum designed to help enhance learning, memory and concentration. Brain Gum(TM) features LECI-PS(TM), a soy-based phosphatidylserine (PS) developed by Lucas Meyer company. PS is a naturally occurring brain nutrient which studies suggest plays an important role in the optimum performance of brain cells and proponents claim is more effective than Ginkgo Biloba. Brain Gum(TM) is manufactured at GumTech's Phoenix facility exclusively for KR Research Inc. and Brian Reichenberg, who distributes Kevis brand products. "Brain Gum(TM) is a fine example of one of the many formulations we have developed over the past few years, particularly in the growing natural dietary supplement market," said GumTech President Gary Kehoe. "The launch of this gum by KR Research Inc. illustrates our current efforts to find companies who possess the marketing expertise and resources to get new technologies out of the laboratory and into the marketplace where consumers can benefit." Lucas Meyer, which developed LECI-PS(TM), says that it naturally replenishes the body's stores of PS which support chemical and impulse transmission between cells by governing the activities of cell membrane proteins. This differs from Ginkgo Biloba which attempts to improve brain function by increasing blood and oxygen flow to the brain. PS has been the subject of studies since the 1970s. According to Lucas Meyer, PS has been clinically tested more intensively than Ginkgo and has shown greater potential than any other nutritional supplement for limiting or reversing cognitive decline associated with aging. More than forty human studies, over half of which were double-blind, indicate that PS may help maintain or improve cognitive functions in mature adults, particularly recollection and the ability to maintain concentration. Lucas Meyer maintains that PS is the only substance that could actually claim to reverse memory loss. The popularity of the herb Ginkgo Biloba has shown that there is a sizable market for a mental enhancement supplement. U.S. Ginkgo sales in mass market outlets plus food and drug stores were estimated at $90 million in 1997, up over 140% from the previous year. "We believe that a gum containing LECI-PS(TM) takes it a step further," said Kehoe. It is estimated that more than 15 million adults over the age of 65 are already experiencing measurable declines in their cognitive abilities, and with roughly 60 million Americans now over the age of 50, the number of adults who could benefit from Brain Gum will continue to grow. Lucas Meyer has stated that it also plans to test LECI-PS(TM) on younger adults and students. Kehoe said, "As more becomes known about the benefits of PS for the young, the potential market for brain enhancing gums could be even more significant." "Although we are only in the early stages of marketing and distribution, the initial consumer response to Brain Gum(TM) has been very promising," said Brian Reichenberg, president of KR Research Inc. "Recently the gum was highlighted in the nightly news broadcasts of ABC and CBS affiliates in over 50 major metropolitan areas. We had over 2,600 phone calls in 40 minutes. It overloaded our phones. This indicates to me that the product has lots of potential." Reichenberg successfully grew Kevis brand products in the U.S. and Canada from almost zero to $9 million in sales over two years and he stated that he feels sales for Brain Gum(TM) will increase even more quickly. KR Research plans to market Brain Gum(TM) through direct response television and radio advertising as well as distribution through drug store chains and retailers nationwide. KR Research anticipates full distribution to 15,000 drug stores to occur sometime within the next 18 months with the bulk of advertising dollars to be spent in 1999 once the product is on retail shelves. The gum packs, which contain 144 pieces, carry a suggested retail price of $60. Brain Gum(TM) can also be ordered by calling 800/IQ-BOOST. "We are excited about the growth in our private label business and will continue to search for marriages between our technologies and marketing leaders," said Gary Kehoe. "The strength of our private label business will serve as a great foundation for continued support of our own branded gum products."
Mike