Sounds like these guys are preaching what DGIV is already doing...It's nice to be ahead of the curve.
Frost & Sullivan: Deregulation Forces Changes in Marketing Strategies For Telecommunications Services Market Players
NEW YORK, April 21 /PRNewswire/ -- The global trend toward deregulation in
the telecommunications industry has prompted many service providers to
reevaluate their marketing strategies and service offerings to maintain their
competitiveness in the marketplace. With a wide-open fight for market share,
incumbent and competitive local exchange carriers will pull out all the stops
to increase revenues and profitability. In addition, utilization of the latest
technologies, such as Internet telephony and interactive voice response, will
dramatically change the way businesses and consumers communicate with one
another.
In upcoming years it will be crucial for the officers, managers and
directors of companies in the telecommunications services industry to take
advantage of the new business opportunities that will present themselves.
These opportunities will occur quickly and be seized by those companies that
are most informed and willing to redirect their resources into new markets.
Frost & Sullivan seeks to provide strategic direction to the various
players in the telecommunications services industry by assembling the
industry's foremost leading authorities for its Second Annual
Telecommunications Services Industry Conference, October 8-9, 1998, and its
Market Engineering management seminar, Oct. 7, 1998. This unique conference is
specifically designed for companies in the telecommunications services
industry in order to improve your company's bottom line for years to come.
Special focus will be given to emerging trends, experience-to-date issues, and
identifying and exploiting opportunities for future growth and
competitiveness.
Key speakers will share their experience and knowledge, offering
participants a valuable opportunity to hear about successful strategies,
pitfalls to avoid, and market opportunities. "International Marketing of
Telecommunications Services Market," including regulatory issues and key
geographic regions to watch for, will be discussed by Mark Cardwell, vice
president of AT&T Corporation.
Eliot Maxwell, deputy chief, FCC at the Office of Plans & Policies, will
present an "Update on the Status of Legal Disputes Concerning the
Telecommunications Act of 1996," where he will discuss the impact of the
legislation. Next, Jerry Carr, president of operations at Frontier Telephone
Group, will address the questions, when will the local markets finally be
truly opened to competition, and what technologies, service options and
marketing strategies will be used, in his presentation, "Local Services."
The issues of unbundling, interconnection, and access charges are
extremely important to the regional Bell operating companies, incumbent local
exchange carriers, interexchange carriers, and competitive access providers.
"Unbundling of the Local Loop" will be addressed by John Walter, director of
global marketing at Lucent Technologies. Walter will explain the problems
associated with network unbundling, and the opportunities available for
companies wishing to provide services related to unbundling.
The conference will be preceded by an intense, full-day Market Engineering
workshop, "Growth in the Telecommunications Services Industry: Utilizing the
Market Engineering System to Accelerate Growth and Identify Market
Opportunities," Oct. 7, 1998. Led by David Frigstad, chairman of Frost &
Sullivan, this seminar covers the Market Engineering system and how you can
use this system to identify opportunities to keep your company growing faster
than competitors and the market. It is a systematic, measurement-based system
which integrates market challenges, company goals, market research, marketing
strategy, implementation and monitoring into a practical and useful
methodology that can benefit each and every department in a company.
Both the conference and the workshop will be held at the Boston Park Plaza
Hotel in Boston, Massachusetts. As an added bonus, all conference attendees
will receive Frost & Sullivan's best-selling training manual, "Customer
Engineering," a practical yet strategic approach to real marketing problems
and the strategies necessary to create a highly profitable sales system in the
telecommunications services industry through measurements of effectiveness
that ensure every project a company undertakes has a measurable impact on
their bottom line.
This conference is sponsored by The Dialog Corporation and SRI Consulting.
For more information on attending, sponsorship, exhibiting, advertising, or
future speaker possibilities, please call or write:
Sales Inquiries: Robert Varipapa rvaripapa.frost.com
Press Inquiries: Claire Keerl ckeerl@frost.com
Frost & Sullivan
90 West Street
New York, NY 10006
Tel: (212) 964-7000
Fax: (212) 619-0831
Or, visit our Web site: frost.com
Conference: 2988-06 Date: Price: $1250
Seminar: 2990-06 Date: Price: $750
Conference & Seminar Package: Price: $1850
SOURCE Frost & Sullivan
CO: Frost & Sullivan
ST: New York
IN: TLS
SU:
04/21/98 13:19 EDT prnewswire.com
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