To: Mr. Miller who wrote (6154 ) 4/22/1998 3:31:00 PM From: Hope Read Replies (1) | Respond to of 7703
Borrowed from the Ascend thread: Global Telephony must read article. 4/98 Cover Story. The Internet: Changing the face of communications The Internet has changed from an annoyance to a possible threat to telcos worldwide globaltelephony.com By Wayne Walley, Editor-in-Chief The Internet is proving to be a catalyst for transformations in the telecommunications world. Now, instead of trying to swat the Internet away like an annoying gnat buzzing around their ears, the telecommunications industry's giants are starting to realize that this phenomenon is one they can no longer ignore. "I have seen a gigantic shift in view and personality in as short a time as one year. A year ago, the carrier sense was that the technology would never work and certainly not work in their environments," says Heidi Bersin, vice president of marketing for U.S.-based Clarent Corp., a provider of Internet telephony solutions targeting the carrier market. "Then it was, 'Oh, oh. This will happen. What can I do to stop this?' Then they realized it would happen anyway and are looking at how to make lemonade out of lemons." The hasty change in telephone companies' attitudes toward the Internet and IP-based networks could not have come at a better time, according to a recent article in the McKinsey Quarterly, written by a principal and four consultants with McKinsey & Co. "This is exactly the right moment for telecom executives to take seriously both the transition to IP-based networks and the threat from datacom attackers," the report suggests. "The coming battle will not be for the faint of heart. Value will migrate to the top two or three players in each industry segment." The Internet protocol's capability to scale up and support a global network with greater capacity than the public switched telephone network and the generation of new services and network independence have forced telcos to shift the way they think about telecom infrastructure. U.S.-based Bellcore goes as far as describing the evolution of Internet technology to IP dial tone as being similar to the integrated services digital network concept that the telecom industry had hoped to create with ISDN and broadband ISDN. Telcos' new attitude toward the Internet also stems from the need to meet increasing demand for Internet access. "In Europe there's quite an uptake for Internet access, approximately 100% growth, although that is from a fairly low base," says Staffan Lindholm, general manager for Internet programs at Ericsson Telecom AB. "Telcos have been looking for a killer application for ISDN, and they have finally found it." He sees the next wave of technology for providing Internet access as being digital subscriber line (xDSL), specifically asymmetrical digital subscriber line (ADSL). Futurists already paint a picture of opportunities using today technologies, including the Internet, that will significantly alter the way people bank, invest, shop or are entertained. Bellcore envisions the development of Internet protocol dial tone with ubiquitous access to a global infrastructure based on Internet technology that provides a wide range of voice, data and video services. "The Internet redefines communications, enabling new classes of services," said Kim Polese, president and CEO of Marimba, at January's ComNet conference in Washington, D.C. The race now is for providers to give consumers easy high-speed access that is painless to use. "In the networked age, we will think of the Internet as a utility," she said. Paul Tempest Mitchell, systems engineering manager for Sun Microsystems' Telco Division, San Jose, California, expands on this idea. "What the Internet is bringing to the consumer is the potential to get services from anywhere. There is Java. Or there could be two people in a garage who write a service. They put it on an ISP server, and it's available on the Internet through the ISP or the cable company or the mobile phone." The result is an odd era for communications, exploding the economic models that have governed telcos for decades and morphing the industry into a form of telecommunications able to accept the inevitable evolution from the circuit-switched world to a packet-switched future by developing lucrative new markets and applications. A change in attitude, pure and simple, is one way some telcos are making this transition. WorldCom was one of the first new breed of carriers to recognize the possibilities, with its acquisition of UUNet and MFS and its now proposed merger with MCI. Deutsche Telekom has purchased a significant piece of Israel-based VocalTec, one of the leaders in Internet telephony technologies. Australia's Telstra initially offered high-speed cable Internet services to nearly 1 million premises in Sydney and Melbourne last year in its Big Pond Cable Internet project. And Global One is now touting new Internet-related services including a global dial-up IP service. What these carriers have seen is that, "as the Internet grows, the business of telcos grows. They provide the copper and the connection," says Ashraf Dahod, president of U.S.-based NetCore Systems in Wilmington, Massachusetts. The company is currently developing a carrier-class multilayer switch to enable quality of service for large-scale networks such as the Internet. "Telcos can take the Internet on as an opportunity or be overrun by it. The Internet has changed the way we do business." Peter Radley, director of marketing and business development for Alcatel, Paris, agrees. "IP is a vehicle, a commodity that delivers information more efficiently," he maintains. "The Internet is a series of fleets of vehicles carrying commodities using existing transportation to do it. Telecoms is the information highway." Radley is keen to point out the symmetry of growth, with Internet subscribers, fixed telephony customers and mobile telephony users each expected to grow by about 250 million between 1996 and 2001, meaning there is plenty of potential growth for the telco business without the Internet (see Table 1 below). The difference is that Internet subscribers use the telephone network for longer periods of time, increasing demand, the need to handle traffic more intelligently and the need to re-architect the public network by adding capacity. "All of these are important driving forces, and all have their own implication on telecoms," Radley explains. "That doesn't mean you need to build a new network, but it can be federated." Advances in intelligent networks make it possible to generate a single bill, he notes, although, right now regulation hinders such arrangements in many places. As volumes grow with Internet access and consumers embrace it for voice telephony, some core competencies will be important, such as billing and customer care, all things that telcos have honed over 150 years, says Amy Snyder, a partner in Deloitte Consulting, Boston. "The telcos are well-positioned," she says. "They can truly integrate voice and data solutions to solve business problems for corporations. The trick is to make the transition from one architecture to another." Improving IP's voice As Snyder implies, all is not rosy on the ISP side of business either. Traditional, or simply plain access, ISPs are having a hard time making ends meet these days. They too need to make a change in their business model. Industry observers note that revenues from traditional Internet services, such as basic Internet access, will pale in comparison to revenues of traditional telecom services carried over the Internet. Instead of competing with telcos' connectivity expertise, ISPs can compete with traditional circuit-switching providers on an economic basis through voice over IP (VOIP), said Mike Martin, western area manager for Netspeak, at a panel discussion at PTC '98 in Honolulu in January. "There are enough users for voice over IP to make money," he said. "This is going to be big." Meanwhile, still remaining problems associated with using the Internet for voice aren't looking so hopeless anymore. "Clearly the whole business will improve when the Internet improves," says David Greenblatt, vice president of operations for Net2Phone, IDT's Internet telephony service. Internet telephony, or IP telephony, requires bandwidth-on-demand, Greenblatt says, something the public Internet cannot yet guarantee. "The issue is bandwidth, bandwidth, bandwidth," Greenblatt says. When lots of traffic goes over a common line, things tend to get backed up. So investment in the Internet backbone, which Sprint, MCI and others are building out at a rapid pace, needs to happen before the public Internet becomes a greater vehicle for phone conversations, he claims. The technology also presents latency problems or lost packets. But the quality of Internet telephony has improved with fixed point-to-point systems and worldwide grouping of routers, Clarent's Bersin says. Faster microprocessors, small digital signal processors with limited functions specialized for Internet telephony, the availability of bandwidth and quicker routers have all contributed to improvement in voice quality over the Internet. Specifically, the next generation of routers is expected to be capable of giving preference to handling the types of packets that are sensitive to delay. Developers are also getting closer to resolving standards for VOIP (see sidebar). And security has improved with firewalls, encryption and authentication, and quality-of-service mechanisms for IP are being developed that use methods such as classes of service defined with certain loss and delay guarantees. "The technology has evolved to do voice processing, and it will only get better and better," Bersin says. Deregulation has also made carriers looking for quick and legal ways to enter new markets more accepting of the Internet, says Bersin. "It's a much longer process to buy a PBX or central office and register themselves as a new circuit switch provider in a country," she says. "If they go in as an ISP, they can buy lines as ISPs and save millions in setting it up." Industry observers also see a big future for Internet telephony. A recent Frost & Sullivan study predicts the Internet telephony market will reach $1.89 billion by the end of 2001. According to a Crittenden Roth study, the largest consumers of Internet telephony products in the year 2000 will be telcos, spending $500 million, and enterprise networks, spending $400 million. The data threat The big threat to telcos is not Internet telephony, but private data networks, argues Ulysses Auger, president and CEO of CAIS Internet and parent company CGX Communications. "Over private data networks, you can engineer the traffic flow, and the quality of Internet telephony is quite good. And as the future becomes the present, combinations will occur with better ways of exchanging traffic at network access points, and a lot of companies with private interconnecting will bypass the public networks." To be a competitor in the telecom market in a few years, Auger says, carriers will have to provide customers with origination or termination. "The long-distance provider will just provide the long-haul piece, and that will be a difficult and narrow market," he explains. "But it will be very important to bundle transport with the origination or termination leg to the premises of the person you call. You need to be a kind of IP local exchange carrier." Large corporations in particular will migrate all or part of corporate data networks to the Internet and intranets, with IP as the networking platform of choice, says Deloitte's Snyder. But there is a silver lining to this trend for telcos, Snyder says, even though IP networks and virtual private networks (VPNs) are replacing traditional telco cash cows such as T-1 and E-1 type services with leased lines. "To the extent corporations migrate mission-critical applications to VPN over IP networks, they will hold ISPs' feet to the fire for quality of service. We all know true quality of service these days, given the standards, is end-to-end facilities. That means deep pockets, and that brings you back to telcos." Contact Editor-in-Chief Wayne Walley. Packet savings No matter how fast some people talk on the telephone, there are periods of silence. In traditional telephony applications, those pauses mean wasted bandwidth because the synchronous digital hierarchy (SDH) channels generate a constant stream of bits at the specified rate whether there is conversation or not. In packet voice, speech is transported as data packets, and these packets are generated only when there is actual speech to transport. The elimination of wasted bandwidth during periods of silence will, by itself, reduce the effective required bandwidth by one-third or more, according to a recent Cisco white paper about packet voice networks. That alone is a compelling reason to consider packet voice. But the technology does pose problems with delay and loss of timing synchronization. To solve this problem, public Internet protocol networks are turning to resource reservation protocol (RSVP) to help offer guaranteed service levels. The signaling protocol can be used to signal packet switches and routers to reserve resources in order to reduce delay and delay jitter resulting from resource competition. That way no matter how fast or slow you talk, packet voice should save bandwidth and offer good quality. --Wayne Walley Telcos vs. ISPs Most in the industry agree that there is more mingling than fighting among traditional telephone companies and Internet service providers (ISPs) as most telephone companies are already in the ISP business, albeit mainly through a separate division or acquisition of an existing ISP. But competition is growing between ISPs who are looking for ways to differentiate themselves in the marketplace. As result, companies that usually sell products to telcos are now targeting ISPs. Hewlett-Packard, for example, has adapted its OpenView management system for the ISP market, giving service providers a way to quickly deploy value-added services such as electronic mail, electronic commerce, Web hosting, smart cards and more. "ISPs are struggling to differentiate, and the high margin is in value-added services," says Tina Burnside, worldwide Internet e-commerce marketing program manager for Hewlett-Packard. "They can charge more for tier services that are more complex." One of the first customers of the system was Telstra, Australia's major telecommunications carrier and also the country's leading ISP. "ISPs need to manage their business better," Burnside says. "We are helping ISPs with telco components to better deliver services and integrate with phone service. That means something like converged billing can happen in that area." --Wayne Walley What lies ahead? Two significant projects are on the horizon for the information superhighway By George Lawton, Contributing Editor In 1969, researchers in the United States began linking universities with a test network maintained by the federal government. This marked the first phase of the Internet, which was characterized by myriad fragmented networks and the absence of commercial endeavors. The second phase began in the early 1990s when Internet service providers (ISPs) began creating their own commercial backbone, which brought hordes of consumers and businesses on-line. This spawned applications varying from home shopping and banking to electronic stock trading, as well as less expensive electronic data interchange (EDI) services. However, high-latency and low-bandwidth communications have limited the deployment of high revenue services such as voice via the Internet protocol. Today, the telecommunications industry is rapidly entering the third phase of the Internet, in which these bandwidth and latency limitations will be overcome. Breaking these barriers will unleash applications such as telephony; videoconferencing; telepresence, or three-dimensional videoconferencing; video-on-demand; remote collaboration; and whatever else might be conceived. In the Internet's third phase, efforts are coming from U.S. universities in projects such as Internet2 (www.internet2.edu), and from the commercial sector, as in the Project Oxygen global undersea fiber network (www.oxygen.org). Just as universities pioneered and developed the technologies and applications that are on the Internet today, they appear to be leading the way to the next phase of the Internet through the Internet2 project, spearheaded by the University Corporation for Advanced Internet Development, Washington, D.C. The basic concept of Internet2 is to create a network of gigabit-speed network access points (NAPs), or points of presence, called gigapops, which will route traffic with high reliability. These would be located near participating universities that could access this bandwidth using traditional local and wide area network technologies. The researchers behind Internet2 are perfecting the protocols for specifying and providing connectivity, ensuring quality of services and providing the network management tools, data and organizations to keep everything running. The project's architects feel the way to guarantee quality of service is through an accounting mechanism to ensure that carriers are compensated for the traffic they carry. They are working on creating an accounting and cost allocation scheme for negotiating reasonable, efficient and productive distribution of costs among Internet2 members. Internet2's objective is not to create new technology, and the project is not merely a network research experiment. Its goal is to create a standards-based production network using off-the-shelf technology wherever possible before the network goes commercial. Just as in the first phase of the Internet, universities will be responsible for connecting their facilities to these gigapops, while the National Science Foundation will provide funding for the high-speed backbone connecting the gigapops. "If you look at what happened 10 years ago, a small investment by the federal government in NSF funding resulted in huge expenditures on university networks," notes a spokesman for the Internet2 project. When the technology behind Internet2 is fully commercialized, carriers will be able to offer high-quality Internet services worldwide at the same level of reliability and quality as existing telecommunications services, but at a significantly lower cost, thanks to the economies of scale that the existing Internet provides. "An important point about Internet2 is that it is not going to do anyone any good unless it transforms the whole Internet," the spokesman explains. "You can think of it as an extranet for higher education, but that kind of misses the point since most of the Internet traffic does not go to other universities. If these technologies are not widely adopted, they will be of limited use." Internet2's corporate sponsors-which include Digital Equipment Corp., Lucent Technologies, the Nokia Research Center, Northern Telecom and Simmons-are firm believers that Internet2 will be good for the deployment of future services. The project has already received about $20 million in corporate cash and in-kind donations, such as equipment and services. These have come from vendors that see the universities as great beta users for their technology because the researchers are willing to spend time to get it to work, according to Internet2. MCI is providing the Internet service for the Internet2 backbone, called the very-high-speed Backbone Network Service (vBNS). The carrier recognizes the potential of this type of network, especially since it has plans for upgrading its commercial network. MCI's voice backbone has been growing at only about 10% annually, while the Internet backbone has been growing about of 80% to 110% annually, says Randy Catoe, director of Internet engineering at MCI. "We will be investing in two kinds of initiatives," Catoe explains. "One that takes current routing technologies and puts them on steroids. The other based on convergence ideas, in which we can meaningfully use the large network we are building for multiple applications, so that the overall network increases at a lower overall cost. "For example, we are currently providing resilience in one of our data networks by not provisioning it to 100% capacity, so that, even if a node fails, it can still operate. If we can adopt alternate resiliency techniques that involve making changes at the switching layer, we can devote more bandwidth to end-user performance." Catoe sees no inherent limitations in the use of Internet protocols for delivering the same level of service possible with other types of data networks. "This is all a network design problem. There are no inherent limitations in the Internet protocol, but the overall network design is going to impact it," he notes. "Another perspective is that of the kinds of data the market wants to introduce into the equation. Voice is one of the least technically challenging because with compression you can reduce data rate to a relatively small amount." Although many people have some ideas about how to use Internet2, such as remote collaboration, digital libraries, virtual laboratories, and virtual reality conferencing, some of the best applications may not have even been conceived. "It is not always apparent what the best use of the network is before people use it," Ubois says. "The Internet was up and running before people figured out the Web was the thing to use it for. The universities and researchers are likely to come up with new killer applications for the next generation Internet." Owing to the success of the business model pioneered by the Internet, in which consumers and carriers buy access to the network, U.S.-based CTR Group Ltd. has launched a rather ambitious plan to build a global fiber optic network along the same principles. Instead of requiring carriers to buy capacity on a specific submarine cable link, Project Oxygen allows carriers to buy access to the network in 10-Gb/s increments that can be used for routing calls to any of the destinations served by the network. "We believe that traditional forecasting of international traffic is obsolete," explains Neil Tagare, CEO of Project Oxygen. "Carriers require tremendous flexibility in the volume and direction of global traffic, and that is what Oxygen provides." Project Oxygen plans to allocate 20 Gb/s of traffic for video programming, which will be given away free to television stations, cable television companies and video programmers. This represents about 16,000 channels of such programming, which will be available at each node of the network. The participating carriers would be free to repackage and distribute this programming to their customers as they see fit. Network deployment will begin in early 1999 and should be complete by the year 2003 for a total cost of $14.7 billion. Ultimately, the network will reach 256 landing points worldwide. It will use asynchronous transfer mode (ATM) protocols running on top of a synchronous optical network (Sonet) backbone. Project Oxygen's 38 self-healing loops will provide at least 100 different ways of routing traffic in the event of heavy volume or a break in a particular route. The smallest capacity segments will carry 320 Gb/s of data using four fiber pairs. Each fiber pair will carry eight frequencies of light, transmitting data at 10 Gb/s per frequency. Links of less than 300 miles will contain 16 fiber pairs, allowing a capacity of 960 Gb/s. Project Oxygen promises to promote tremendous competition in the international telecommunications market. Only about 50 carriers own the approximately 350 submarine cables in use today, Tagare notes. "Our goal is to increase ownership from 50 to more than 1,000 carriers worldwide," he says. The cost of international communications could drastically decrease as a result of the project's improvements in the speed of fiber optic communications and economies of scale in building and maintaining this network. Participating carriers will pay on the order of $2,000 for an E-1 line over 25 years, according to Project Oxygen documentation. That comes out to less than $10 per DS-0 telephone circuit per year, a fee that a telephone company could easily recoup with only one day of international traffic. The future of the Internet points toward a world in which bandwidth is almost too cheap to meter. Profits will have to be made not through commodity voice services but by adding value and convenience to voice services. "We believe that voice as a stand- alone product may not have much value," says Tagare. "It will be integrated into multimedia and video applications within three to five years. The revenues carriers derive today will essentially go away. The carriers of the future will derive revenues from resale, repackaging and delivery of content, whether it is data or video content." RETURN TO TOP Any Comments? Send them to Karen Murphy at msblues@earthlink.net. www.globaltelephony.com www.internettelephony.com Global Telephony April 1998 c1998 Intertec Publishing Corp., a Primedia company All Rights Reserved.