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Technology Stocks : RRRR - ICC Technologies/Rare Medium -- Ignore unavailable to you. Want to Upgrade?


To: Mark Jenkins who wrote (674)4/23/1998 11:58:00 AM
From: Mark Jenkins  Respond to of 954
 
From: Silicon Alley Reporter (last quarter of 1997)

Glenn Meyers

Title: President, CEO
Company: Rare Medium
Milieu: Agency
Employees: 50
Address: 33 W. 17th St. NYC 10011
Phone: 212-634-6950
Fax: 212-634-6951
Website: www.raremedium.com
Email: glenn@raremedium.com
Age: 36
Education: B.S. Finance, University of Florida

The name isn't as obvious a kitchen motif as, say, Oven
Digital, but Rare Medium has become well known and
respected as a fast growing agency. And the two-year-old
company's reputation received a boost from the hire of top
man Glenn Meyers sixteen months ago. This former head
of American Cable Products has overseen the growth of
Rare Medium from a ten-person outfit in a 1,000-foot loft to
an organization with 50 employees housed in 15,000
square feet. Meyers snagged hires from troubled
Avalanche (see Peter Seidler, #43) to spruce up Rare
Medium's business development and strategic services.
He also improved the backend by bringing in a staff of ten
programmers. New clients drawn to Meyer's approach, not
to mention the company's elegant Shockwave stylings,
include Johnson & Johnson, Viacom, General Mills and
Betty Crocker. Though the agency has a strong
background in consumer goods, it has had sporadic forays
into other forms of content like kids entertainment (Camp
Runamuck).

Next year will be the proving ground for Meyers' business
strategy. As the company goes national, with offices on the
West Coast (L.A. and San Francisco) and in the Midwest
(Detroit) opening in the next twelve months, Meyers says
he hopes to double business in terms of human capital and
black ink.

Ups: $3 million booked for the first quarter of next year.

Downs:Consumer brands still require a lot of evangelizing
to get on the Web.

Bottom Line: Rare Medium gets it, and could become the
Disney of the Internet.

1998 Prediction: Big revenues.

Additional Links:
Canned Hot Bot search for Glenn Meyers

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Disney of the Internet?? I like the sound of that!!

MJ






To: Mark Jenkins who wrote (674)4/23/1998 12:10:00 PM
From: Mark Jenkins  Respond to of 954
 
Getting to know our company:

Rare Medium's First Television Appearance

CNNfn "It's Only Money" showcases the innovative talents of New York's Rare Medium

CNNfn's "It's Only Money" explores the current revolution in workstyle and the new entrepreneurial
spirit -- facilitated by new technologies and the Internet -- seen in many of today's young business
professionals.

July 21, 1997 "It's Only Money" profiled Glenn Meyers, president of Rare Medium, Inc. A mover
and shaker in the Internet and multimedia community, Mr. Meyers spoke of how in today's fast
moving business arena, Rare Medium is heads above the competition in developing creative,
innovative business solutions to meet the needs of clients expanding
into multimedia.

Valerie Morris, CNNfn's interview coorespondant, ask viewers, "If
you are a corporation looking to create an online presence and
extend your brand through cyberspace, how would you like to have
the website of champions on your team?" She went on to comment
on Rare Medium's impressive client list, remarking, "You have an
impressive client list, even though the company's young - because the technology is young - and it's
a young group of people. But your reputation has preceeded you and you have an impressive client
list, one which is Procter & Gamble, which has Pampers."

Mr. Meyers describes Rare Medium as an "interactive communications company providing full
solutions for Fortune 1000 companies that relate to internal or external communications, via the
Web, CD-Rom, intranet, extranet, kiosks; regardless of what the venus is, it's a digital medium."

Ms. Morris added, "It seems that you've cooked up the very right thing for people who want to go
into cyberspace with real branding." Rare Medium seeks "to provide solutions to these companies,
it's really a combination of what a traditional advertising agency does on the front-end, and system
intregrators do on the back-end and companies like management consulting firms do on strategizing.
It's really combining all those traditional resources into the interactive realm," declared Mr. Meyers.

----------------------

The more I read, the more I like!

MJ



To: Mark Jenkins who wrote (674)4/23/1998 12:23:00 PM
From: Mark Jenkins  Respond to of 954
 
January 20, 1998 New Release

Rare Medium Uses Microsoft Technology
to Offer Innovative CBT Delivery Platform

Rare Medium, New York, January 20, 1998 - Rare Medium is currently co-developing an
innovative series of Computer Based Training Suites that will be distributed by the world's leading
authority on information technology. What sets these suites apart is that they use a number of
different authoring technologies operating in close cooperation with each other. Rare Medium
programmers are building an application template that uses Microsoft's Internet Explorer 4.0 as the
underlying presentation environment in conjunction with other technologies, such as Visual Basic,
Netshow and Macromedia's Shockwave. Accessing the same code base via a corporate intranet
server or via a local CD-ROM, these IE 4.0-based suites offer the transparent updating and
tracking capabilities of an intranet-based solution, while allowing for the graphically rich, highly
interactive multimedia experience previously limited to CD-ROM applications.

Rare Medium has extensive experience designing and authoring interactive multimedia titles using
traditional authoring tools for the CD-ROM market as well as delivering a full range of web-based
intranet and Internet solutions to its clients. "Our decision to utilize Internet Explorer 4.0's
implementation of Dynamic HTML in this application," said Rare Medium partner Bob Stratton,
"was based on the need to create a platform with the network delivery capabilities of web-based
solutions with the multimedia and animation capability of traditional interactive multimedia authoring
tools." The rest of the toolset relies heavily on technology that integrates seamlessly with IE 4.0,
through adherence with Microsoft's Component Object Model, to round out the feature set of the
application. The Executive Producer on the suite, Ledra Horowitz, adds, "It is this ability to mix and
match components that allows our programmers, information architects, and designers to push the
envelope and create what promises to be an entirely new paradigm in its field."

By instantiating Microsoft IE 4.0 within the application, the latest internet technology can be
seemlessly incorporated within the application's highly designed and customized interface.
Additionally, Visual Basic provides strong database connectivity, allowing sophisticated tracking
and updateable logic control. By developing an advanced underlying architecture, the streamable
NetShow media also serves as a timeline for the application's richly interactive environment. The
lead programmer on the project, Peter Kuang, chose Microsoft Netshow as the streaming audio
and video delivery environment after much research in the competing technologies. Peter says, "I
was impressed with NetShow's expansive support of existing audio and video content, high-quality
playback and strong commitment to provide the best technology. NetShow provided the strongest
and most extensive development environment. It would have been difficult to implement our custom
solutions without it."

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OK, that does it, I have to buy some more!!!

MJ