To: Petz who wrote (5743 ) 4/23/1998 9:22:00 PM From: Dave Parr Read Replies (1) | Respond to of 6843
Advanced Micro Devices Cuts K6 Prices (04/23/98; 10:23 a.m. ET) By Mark Hachman, Electronic Buyers' News Shortly after Intel announced its own April 15 price reductions, Advanced Micro Devices has returned fire by cutting prices on its own K6 microprocessor. Perhaps more important, a spokesman for AMD (company profile), in Sunnyvale, Calif., has indicated the unannounced prices of the K6 3D will be priced competitively against the Pentium II. "Essentially, the AMD K6 3D will offer performance comparable to Intel's Pentium II processor, but we'll give away 3-D [acceleration] for free," he said. In a recent conference call with analysts, AMD chairman and CEO W.J. Sanders reported the K6 3D represented "uncharted waters," where AMD would offer a technology introduction before Intel. During the call, AMD reported the 300-MHz and 266-MHz K6 processors will be priced at $246 and $156, respectively. The spokesman added that the 233-MHz chip will sell for $100, the 200-MHz K6 will drop to $80, and the 166-MHz K6 has been discontinued. All prices are for units in lots of 1,000 pieces. AMD has pledged to maintain at least a 25 percent price discount compared with an Intel processor performing at an equivalent level. Intel's own 266-MHz "Covington" Celeron microprocessor without Level 2 cache is priced at $155, similar to the $156 offered by AMD for its own 266-MHz K6. But Intel's 266-MHz Pentium II with cache is priced at $246, a greater than 25 percent difference, the spokesman said. The marquee enhancement of the K6 3D is a set of specialized instructions that accelerate 3-D geometry and lighting calculations. Although other reports have indicated the K6 3D will be introduced at 200, 250, and 300 MHz, internal sources within AMD have indicated these performance estimates are likely too conservative. Although AMD has publicly said the K6 3D will be introduced at 300 MHz, AMD sources reported the K6 3D will probably also be introduced also at 266 and 333 MHz, with faster speed grades slated for the future. "Classic" K6s will be produced at 350 and 400 MHz in the third and fourth quarters, Sanders previously told analysts on the conference call. The AMD spokesman declined to comment on the K6 3D speed grades. "But, remember we're yielding much faster than we originally thought," he added. love the last line! Dave techweb.com