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Technology Stocks : 7th Level -- Ignore unavailable to you. Want to Upgrade?


To: Jon Taulbee who wrote (824)4/23/1998 10:30:00 PM
From: David Gardiner  Respond to of 1019
 
Speculative Bubble Inflates Further
7th Level Rides Net Wave

BUSINESS NEWS

"This is just 100 percent unadulterated speculation."
-Bill Fleckenstein,
Fleckenstein Capital

By Justin Lahart and George Mannes
ABCNEWS.com from TheStreet.com
N E W Y O R K, April 22 - The market's mania for
all things Internet shows no signs of letting up.
Investors continue their mad rush toward companies that
pin their business plans to the Internet, or even mention it in a
press release.
The frenzy, which has prompted head-scratching and dire
warnings on Wall Street, sent the stock of former game
developer 7th Level into the stratosphere on Tuesday and
sparked Wednesday's blastoff of the Net-related companies
Track Data and Alpha Micro.

Internet Cachet Boosts Stock Prices

April 21: Announces it will supply
animation technology to Web
broadcaster WavePhore.
Stock Action: Gains 429% on day
of news.

April 9: Reveals plan to open Web
site.
Stock Action: Jumps 562%
through April 21.

April 20: Providing financial data to
America Online.
Stock Action: 667% rise through
April 21.

April 29, 1996: Debuts Internet
hardware for cable subscribers.
Stock Action: Gains 273% over
next six sessions.

"This is the biggest speculative bubble in the history of the
planet," says Bill Fleckenstein, portfolio manager at
Fleckenstein Capital, speaking about the market's Internet
passion.
Though Fleckenstein is a short-seller who makes his living
betting that prices of certain stocks will fall, he's not alone in
his doom-saying.

Doubts Rise as Prices Soar
"This is out of control," says one stock salesman, who spoke
on the condition of anonymity. "Who's buying this stuff?"
The case of 7th Level, whose stock price more than
quintupled on Tuesday, is an instructive lesson in the market's
optimism as far as the Internet is concerned.
The runup in 7th Level's stock followed an announcement
that the company had reached an agreement to market one of
its products through WavePhore, a company that distributes
free Internet-like programming through broadcast television
signals.
A 7th Level spokesman says the stock spike was a
reaction to news that's been building for the company. But
the value of the WavePhore agreement is unclear for several
reasons, one of which is that the WavePhore business to
which 7th Level hitched its wagon is unproven on a
commercial basis: It's only two weeks old.
Nonetheless, news of the agreement, and the subsequent
rise in 7th Level's stock, turned it overnight from a company
that the market valued at $25 million into a $124 million
company.
That's good news for the company, which has long
counted former investment banker-and admitted
felon-Michael Milken as a major shareholder.

'This Will End in Tears'
But 7th Level still has a tough road ahead of it as far as its
operating business is concerned.
The company, which in the past was known for
CD-ROMs featuring the Monty Python comedy troupe,
along with children's titles starring an animated character with
the voice of Howie Mandel, lost $22.5 million last year.
Revenues collapsed from $20.5 million in 1996 to $10.5
million last year-much of which came from closing out the
CD-ROM business that 7th Level is exiting.
The company hopes to make its money from selling
software and services to companies that want to create
interactive animation for the Internet, but that's a complete
change from its past business.
And it's no slam dunk either, says Susan Lammers,
president of Headbone Interactive, a Seattle-based company
that has already embarked on the transition from making
CD-ROMs for children to an Internet-based business plan.
"I think it takes a while to shift your business," Lammers
says. "And there's not like a huge revenue stream to tap into
on the Internet right now."
Meanwhile, shares in Track Data were way up
Wednesday. Investors apparently were betting that this
supplier of electronic financial data could be the next Market
Guide-a company whose stock zoomed on the
announcement of a deal to supply similar data to America
Online. Alpha Micro rose substantially, too, after announcing
a new Internet software product for businesses.
"It's really crazy," says one stock salesman of Tuesday's
7th Level action. "The rising tide is carrying everything
higher.This will end in tears."