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Strategies & Market Trends : e-Commerce the Next 100 Months...... -- Ignore unavailable to you. Want to Upgrade?

To: TLindt who wrote (768)	4/23/1998 11:36:00 PM
From: TQR	Respond to of 2882

Sign me up! TQR

To: TLindt who wrote (768)	4/24/1998 7:42:00 AM
From: OSHANL	Read Replies (2) \| Respond to of 2882

TL, I will go on the spot with EDFY with TQR who has agreed on the earlier post. Will keep this thread up to date.

To: TLindt who wrote (768)	4/24/1998 8:50:00 AM
From: cm	Respond to of 2882

Fairly Interesting Article From MecklerMedia... This covers ActiveMedia's new research report... and notes that the AGE of a site can be an indicator (not determinant, I would guess) or pointer to its profitability. ********** Survey: Age of Sites Correlates with Profits [April 24, 1998] Market research firm ActivMedia Inc. said its annual "Real Numbers Behind 'Net Profits" survey of Web site revenue confirms the correlation between time online and profitability. In fact, 58% of business executives surveyed who have three or more years of Web presence reported that their site is profitable. For the past three years, roughly 3 in 10 Web execs reported profitability. This year, for the first time, nearly half (46%) are reporting profits, the survey showed. The length of online experience is proving to be a clear indicator of marketing success that holds true across all industry sectors. Revenue among respondents in the study ranged from $0 to $50 million. In 1997, the top 10% of revenue-producing Web sites averaged $4 million. The survey also found that the average B-to-B sale is almost $3,000. For 1-in-10, it is above $10,000. And 37% of manufacturing/industrial sites (having at least 1,700 employees) are profitable; 1-in-4 expects to be profitable in 1998; and 29% declare that their Web site is not a tool for generating revenue. "The global economic impact of e-commerce is surging across all industry sectors," said ActivMedia's vice president of research Harold Wolhandler. "Our findings, based on a global random sample of all Web sites, indicate that the high-profile leaders are not the only successes online. Large and small companies alike have learned the ropes of on-line marketing and find that cyberspace is a wonderfully productive marketplace." The study is available for purchase as a single report copy for $2,995 or as a multi-seat site license--allowing access for an entire department--for $5,000. Last modified: Friday, 24-Apr-1998 08:22:08 EDT