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Biotech / Medical : PFE (Pfizer) How high will it go? -- Ignore unavailable to you. Want to Upgrade?


To: Anthony Wong who wrote (1558)4/24/1998 7:11:00 AM
From: BigKNY3  Read Replies (2) | Respond to of 9523
 
Anthony; Thanks for the great references! Here's another one for you.

A major Wall Street Journal article this morning "Launch of PFE's Viagra is Fastest Ever As Patients Seek Refills, New Data Shows". The article includes a very positive review of yesterday's Annual PFEr Meeting.

Gut-Feel: Another big day today to close an extraordinary week.

BigKNY3

WSJ Article Highlights

Launch of Pfizer's Viagra Is Fastest Ever
As Patients Seek Refills, New Data Show


-Pfizer Inc.'s impotence pill Viagra continues to enjoy by far the fastest launch ever of any prescription drug, and patients are already starting to come back for refills, according to new data released yesterday.

-For the week ended Sunday, the New York drug giant sold between 120,000 and 130,000 prescriptions for Viagra, according to NDC Health Information Services, a Phoenix market-research firm, formerly known as Source Informatics. The figure confirms earlier data from NDC that the drug was selling some 15,000 to 20,000 prescriptions a day.

-These numbers represent an extraordinarily fast start for the drug, which has only been on the market slightly more than two weeks and costs $10 a pill. The previous fastest-starting new drug, Pfizer and Warner-Lambert Co.'s Lipitor, took about four months to reach comparable prescription levels.

-And some analysts said the true prescription number may be even higher. "These are very conservative numbers," said Hemant Shah, an analyst in Warren, N.J. He projects that the drug is selling some 20,000 to 25,000 prescriptions a day, or as many as 175,000 a week. Further prescription numbers will come on Monday, when NDC's competitor IMS America Ltd. releases its weekly prescription data.

-Preliminary data from NDC show that some 1,000 to 2,000 patients a day were already coming back for refills of Viagra.