big, eye, just as we have discussed the hype is beginning to subside and real fundamentals will set in, i am concerned about the parts: " For years, patients seeking help for impotence ''have had this concept of this magic pill they can take,'' said Hampton Roads doctor Gerald H. Jordan."
"But he has serious reservations about Viagra. Despite the hype, it simply won't work in some men, he said."
big don't get me wrong viagra is a big big hit. gw
April 23, 1998
Demand is strong for impotence pill but doctors fear misuse
BY MARIE JOYCE AND PAT DOOLEY, The Virginian-Pilot Copyright 1998, Landmark Communications Inc.
For years, patients seeking help for impotence ''have had this concept of this magic pill they can take,'' said Hampton Roads doctor Gerald H. Jordan.
The pill was a distant hope for a long time. But now, patients are clamoring for Viagra, a pill to treat impotence that could become the biggest-selling drug in medical history.
Jordan is glad that men have an alternative to established, less appealing treatments -- an injectionor a suppository. He and his colleagues at Devine Fiveash Urology, which has several offices in Hampton Roads, are arranging appointments for the many men who have called. Jordan also is a professor at Eastern Virginia Medical School.
But he has serious reservations about Viagra. Despite the hype, it simply won't work in some men, he said. Insurance companies may balk at covering it after a time.
And abuse could be a problem, he said. Jordan has already heard reports of men with normal function taking the drug to enhance performance. In the weeks since the drug was approved by the Food and Drug Administration, phone lines at doctors' offices across America have crackled with pleas from men and their partners.
Several pharmacists in South Hampton Roads said people are calling to ask whether Viagra is available and how much it costs.
''There is a really high demand for it,'' said Andy Jung, pharmacist at Eckerd's at Linkhorn Business Center in Virginia Beach.
''People are comparing it to Prozac when it first came out,'' Jung said, referring to the popular antidepressant medication.
Some callers have been surprised by the cost -- about $96 for 10 pills, said Janelle English, a pharmacy technician at Colley Discount Pharmacy in Norfolk's Ghent neighborhood.
But they're buying anyway.
''I think it's going to be very popular,'' English said.
At Devine Fiveash Urology, doctors anticipated the rush by sending letters to patients suffering from erectile dysfunction, the technical name for impotence.
''Most folks are saying, you know, 'How quick can I get in?' '' said Jordan.
Analysts had offered widely varying estimates of sales -- from 36,000 a week to 40,000 a day -- for Viagra, made by Pfizer Inc.
But despite the numbers, Jordan said, some patients are destined to be disappointed.
''The pill was studied in people with relatively mild erectile dysfunction,'' and may not work in men with a more serious problem, he said.
Also, scientists and patients may have different definitions of effectiveness.
Studies show that it helps 70 percent to 80 percent of men when taken one to two hours before sex.
But ''we all have patients calling, saying, 'Gosh, it gave me an erection, but it only lasted seven minutes,' '' he said.
The other methods of treatment directly stimulate an erection.
Viagra makes it easier to achieve, but there's still no guarantee, Jordan said.
In fact, Viagra is no more effective than other drugs, he said. The difference is that it's just a lot easier to take a pill.
An estimated 30 million American men suffer from some level of erectile dysfunction, according to the National Institutes of Health. With the graying of America, the army of men living with impotence will only grow.
Viagra, doctors say, will persuade men and their partners to confront an ailment once talked about only in hushed tones, if it was talked about at all.
Viagra works by blocking a chemical that inhibits erections. A small percentage of patients suffer side effects, including headaches and stomach problems. It's not recommended for men who take certain drugs to correct angina.
Its popularity in large part can be attributed to the cumbersome nature of other treatments.
Viagra is not recommended for men who have normal function but are seeking enhancement.
Jordan doubts that such a warning will stop anyone determined to use the pill to obtain longer erections.
He's already heard reports of people without impotence using the medicine -- offering $100 to get just one pill.
A number of Internet sites, including one maintained by a New York urologist, are selling the drug.
''The abuse potential is incredible,'' he said. Because the FDA does not regulate the practice of medicine, doctors may prescribe drugs for reasons other than what was originally intended -- a practice called ''off-label'' use.
''I think a lot of guys are going to be taking this on a date, hoping they'll get lucky,'' Jordan said.
Some patients have taken three or four when the original dose, typically one pill, didn't work. One suffered a headache for days. ''I don't think that his brain was helped by that experience,'' Jordan said.
Even though known side effects are minimal, it is always risky to take a medicine you don't really need, said Jordan.
Many times, the long-term side effects don't become apparent for years after a drug's release, he said. That's why he and his colleagues are requiring all patients to return every six months for checkups.
So far, some insurance companies have been willing to pay for the drug, said English, the technician at Colley Discount Pharmacy. People also are purchasing it out of pocket.
But Jordan isn't sure that insurers will continue to foot the bill for something with such huge demand. Previously available drugs are not cheap -- the suppositories cost about $26 each, he said, and the difficulty in using them put a brake on the demand.
Knight Ridder News Service contributed to this story.
Web links
Viagra information from drug manufacturer Pfizer.
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