To: Anthony Wong who wrote (1566 ) 4/24/1998 12:54:00 PM From: BigKNY3 Respond to of 9523
A segment on PFE and Viagra will be shown tonight on NBC Evening News . Yesterday, Tom Brokaw discussed the PFE Annual Meeting and Viagra. Highlights are below BigKNY3 TOM BROKAW, anchor: NBC NEWS IN DEPTH tonight, Viagra, the little pill that has started a gold rush for its manufacturer, the drug giant Pfizer. Viagra is, if you have not already heard, the first-ever pill to treat impotence. It's easy, it's effective, and it's now wildly in demand. That's pushed Pfizer stock up bigtime. It closed at $115 and 3/8 today, almost $20 a share above its price before Viagra hit the market. BROKAW: So for investors who've got Pfizer in their portfolios, the little blue pill is bringing in the green. IN DEPTH tonight, here's NBC chief financial correspondent Mike Jensen. MIKE JENSEN reporting: For Pfizer and its stockholders, today's annual meeting was like hearing you just won the lottery, and your lucky ticket is called "Viagra," the most profitable new drug of all time, a pill that treats impotence. Mr. WILLIAM STEERE (Pfizer CEO): Those of you who have been watching the stock over the last few days know--know--that this has been an excellent week for our stock. JENSEN: Excellent hardly describes it. The stock is dazzling Wall Street. Dr. IRWIN GOLDSTEIN (Urologist): We call this Viagra madness. It's novel. It's exciting. It's revolutionary. JENSEN: It's also worth a fortune to Pfizer and its 93,000 stockholders. JENSEN: Is he ever, sharing more than $35 billion in profit in Pfizer stock. Last November, before word of Viagra began to spread, it was selling for $69 a share. Today, $115. Dr. JOHN STRIPLING: It's the most unbelievable thing I've ever seen in the 20 years I've been in practice. JENSEN: Dr. John Stripling of Georgia has already written 600 prescriptions for Viagra. Dr. STRIPLING: We've been using a rubber stamp that allows us to just fill in the--the dosage that we'd like. BROKAW: We're going to have more on Viagra tomorrow night here on NBC NIGHTLY NEWS IN DEPTH, a special report on who's taking it. How are men getting it? Will it lead to a new sexual revolution, especially for seniors? We'll have some answers for you tomorrow night.