To: musicguy who wrote (551 ) 4/24/1998 4:46:00 PM From: P.E. Allen Respond to of 2911
CYMEDIX LYNX AND PRIME HEALTH SOURCE ANNOUNCE STRATEGIC ALLIANCE FOR MARKETING ------------------------------------------------------------------------ and Sales of Internet-Based Healthcare Communications Technology LAGUNA NIGUEL, Calif., April 2 /PRNewswire/ -- Cymedix Lynx, a division of Medix Resources (Nasdaq: MDIX) and Prime Health Source today announced an agreement for marketing and sales of Cymedix Lynx' medical information systems technology. Under the terms of this agreement, Prime Health Source has been retained to provide sales and marketing services on behalf of Thousand Oaks, California based Cymedix Lynx in the Western and Mountain states as well as in the western provinces of Canada. Target markets for the Cymedix Lynx technology are health plans, medical groups, managed care organizations, physician practice management organizations, laboratories, radiology centers, pharmacies and other organizations which have the need for regular communication and interface with physician offices. Cymedix Lynx is the first completely secure, patented medical communications product that makes use of the Internet. Using the Cymedix Lynx software, which is provided at no charge, sponsoring organizations and physician offices can securely and efficiently electronically request and forward authorizations, make medical referrals, order medical procedures, receive and store test results, check patient eligibility, and report financial and encounter information. An important component of Cymedix Lynx is its Universal Interface technology which allows for efficient linkage between the Lynx Internet software and sponsoring organizations' current information systems as well as with physician practice management systems. This eliminates the need to replace or reconfigure existing technology. "We are particularly excited that Cymedix Lynx has selected us to represent their advanced and leading-edge technology," said Peter Sterman, Ph.D., Founder and Principal of Prime Health Source. "We believe that the Cymedix Lynx product is unique within the healthcare arena and that it offers tremendous savings to healthplans and other sponsors over current systems using phone and fax based encounters for functions commonly performed in various managed care environments," Sterman said. "Further, providing the software to physicians free of charge and only charging sponsoring organizations for the actual transaction costs allows the entire health care system to take advantage of time saving and cost saving electronic transactions." Keith Berman, President of Cymedix Lynx commented, "the selection of Prime Health Source completes the first stage of our marketing plan. We feel privileged to have secured the services of Peter Sterman and his organization, who bring years of medical sales experience, a steady hand and a book of ready business to our young vibrant company." Prime Health Source is an independent sales organization representing a portfolio of healthcare's most innovative companies, products and services. Through its national scope, network of senior contacts and experienced healthcare sales professionals, Prime Health Source successfully provides its partners with a reduced cost, results-driven alternative to their sales and marketing activities. SOURCE Prime Health Source -0- 04/02/98 /CONTACT: Peter Sterman of Prime Health Source, 714-487-2362; Keith Berman of Cymedix Lynx, 805-230-1133/ (MDIX) CO: Cymedix Lynx; Prime Health Source; Medix Resources ST: California IN: MTC HEA SU: JVN