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Pastimes : CNBC -- critique. -- Ignore unavailable to you. Want to Upgrade?

To: Greta Mc who wrote (926)	4/25/1998 1:33:00 AM
From: Khris Vogel	Read Replies (1) \| Respond to of 17683

Re: Here's my point: There are many people who cannot understand anything that is even remotely complex and therefore CNBC, trying to reach the highest audience as possible, may be trying to keep their reporting as simple and as easy to understand as possible. Long term thinking may be difficult for the average person to understand. Ah, so they are investment news for the MTV generation. I am surprised about your experiences while working in public. My own were different, as I was finding the clients often to be extremely well educated and business savvy. To be honest, I don't if I'd have a lot of faith those who can't read beyond the 10th grade level would even be able implement recommendations of the sort coming from auditors (maybe I didn't stay in public long enough?). I would hope that CNBC is not consciously "dumbing down." Investment analysis is not supposed to be easy. A basic understanding of accounting, economic, political, and business issues is almost certainly required. The business world is involved, complex. Is it reasonable to expect buying into these businesses should be any less so? If that is indeed the direction CNBC is going, why don't just do stories all day on mutual funds (leaving the hard decisions to the pros)? I personally don't think mgmt. would point the network in that direction, as doing so would ultimately not be of any added value than the investment advise given on "Today" or "Good Morning America," quick 3 minute segments purporting to be all things to all people. At least, I hope not.