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To: igor who wrote (3415)4/26/1998 12:54:00 PM
From: Glenn D. Rudolph  Respond to of 164684
 
Internet stocks put on spectacular high-wire act

Reuters Story - April 26, 1998 12:32
%BUS %ENT YHOO XCIT SEEK AMZN NCSP KTEL V%REUTER P%RTR

By Andrea Orr
PALO ALTO, Calif., April 26 (Reuters) - It used to be a
good rule of thumb for investing: buy low and sell high.
Anyone who has watched Internet stocks go from high to sky
high to off-the-charts high knows the real rules can be a
little different.
Stocks of several Internet directories like Yahoo Inc.
, Excite Inc. and Infoseek Corp. have
for months outdone the most aggressive projections, and even
after some sizable drops last week they remain overpriced by
conventional measures.
"Do I understand the valuations for these companies?
Aboslutely not." said said Bill Schaff, chief investment
officer at Bay Isle Financial in San Francisco.
"But, do I own a couple of these stocks? Yes I do."
The models analysts and financial advisors usually use to
judge a company's worth just do not apply when it comes to
Internet stocks. Many of the most popular stocks are in
companies like online bookseller Amazon.com Inc that
are not yet making a profit.
And for companies like Yahoo that are making some money,
the real appeal is not the bottom line number, but other
figures on "unique users" and "page views" that measure traffic
to its site and offer a glimpse of how rapidly they are
growing.
Yahoo, the most popular Internet directory, averaged some
95 million page views per day in March, up from 65 million last
December.
Schaff explains the popularity of these stocks as rooted in
a "faith that sometime out in the future they will become huge
businesses."
Faith is one thing when a stock is cheap and the future
looks bright. But in the wildly over-valued Internet sector,
there are signs some investors are starting to look for more.
For one thing, there is concern that even if all the most
optimistic projections for Internet use prove true, not every
company providing an online service will reap the rewards.
This became a nearer-term fear last week amid talk that
Netscape, the popular Internet browser, may drop deals to carry
links to other Internet directories.
Netscape Communication Corp's Web site currently
contains links to Yahoo, Excite, Lycos, Infoseek and other
search sites, in effect diverting millions of users to
competitive sites. The company is now renegotiating those
deals, which expire in June.
For a company like Yahoo, which gets less than 10 percent
of its audience from the Netscape link, the deal is probably
not critical. But for others, like Infoseek, which depends on
Netscape for more than 25 percent of its audience, it could be.
In an interview late last week, Infoseek Chief Financial
Officer Les Wright said he was confident a deal would be
renegotiated with Netscape, although not necessarily on the
same terms as the current deal.
Netscape would not comment on whether it would drop any of
the existing marketing deals but it did say it was focused on
beefing up its own Web site, Netcenter, in an effort to keep
more Internet traffic for itself.
There were also new warnings last week that some of the
latest companies to adopt an online business model, may have
come to the game too late, or with too little expertise.
Stocks of several companies announcing plans to take their
business online rose sharply last week, but then quickly lost
ground as investors took a closer look.
Music retailer K-tel International Inc , for
example, moved as high as $49.50 from just $6.94 the week
before, after it announced plans to sell its CDs online. But by
the end of the week, K-tel shares had retreated to $26.75.
"As Internet stocks move from red hot to white hot,
investors are looking for those stocks that have not yet moved
up in sympathy," said Philip Leigh, an analyst with Raymond
James & Associates in St. Petersburg, Fla.
"A by-product of this has been that those stocks that don't
have the merit to be included with the others are getting
included."
"You would think that the big book store chains would be
able to outsell Amazon.com online, but they're not," added
Leigh. "Success in a conventional market does not guarantee
success on the Internet."


Source and during what time frame?