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To: TheBigSur who wrote (814)	4/25/1998 6:18:00 PM
From: Brady B.	Respond to of 7491

BigSur, I agree with your train of thought. Just think of how many companies and individuals will want to double check their computer guy to make sure he got everything fixed. What's the best way to do that? Buy this software. bb

To: TheBigSur who wrote (814)	4/25/1998 6:21:00 PM
From: jhild	Read Replies (2) \| Respond to of 7491

People will pay for peace of mind.... Big Sur, I can agree that someone like AT&T can pull off an ad strategy that works off of people's fears. But AT&T has a little something going for them, after all they are the people that invented telephones. Who is Cashco - the kitty litter people? Talk about fear. What I am trying to understand here now is how an unknown company is going to sell, by my analysis, over 100,000 copies of their software to get to the projected 3M in revenues. At some point they will have to survive a review by a major magazine, like PC Magazine. The game can be over in an instant with a review that says that all the software does is spew back a listing of software company web sites and phone numbers that they can get for free. Convenience only seems to be worth so much. What am I missing? You seem to know a lot more about their plans than I do. I'm just left trying to figure out how this makes sense. TIA

To: TheBigSur who wrote (814)	4/25/1998 7:51:00 PM
From: Bill Ulrich	Read Replies (2) \| Respond to of 7491

Well Sir (or Sur, as the case may be), I can't argue with you there: &#147Between now and then the weatherman will be stirring up emotions on a global level.&#148 Yep, the "fear" aspect is certainly a powerful motivator. Makes for great opportunities with companies legit or otherwise. BTW, on another note&#151though somewhat unrelated&#151doesn't it seem funny that a company has it's own domain, 11th-hoursw.com &#133but nobody in the company has email? There's no rhondaw@11th-hour.com or info@11th-hour.com or anything that is standard procedure for companies. The only email seems to an anonymous usa.net address. That's pretty outrageously funny for a company who's using the internet as their primary distribution method for now. I wonder who owns the 11th-hour domain? Any clue on that? You seem pretty savvy; maybe you can help us out?