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To: Ron Morse who wrote (5104)	4/26/1998 9:54:00 AM
From: TFF	Respond to of 9343

With the PC/TV convergence close at hand I think we will see major alliances being formed between TV Networks(content providers),Web Directories/Search Engines and Browsers(gateways), Cableco's and Teleco's(access providers). Each Alliance will offer similar products and services but with different corporate partners(advertisers) Obviously only a small number of major alliances will evolve which will dominate the landscape - the same way TV Networks do today. Time will be a key element in that all the major players will want to have their alliances set up in time for the convergence of the PC/TV rollout. One can then envision AT&T,Netscape,Infoseek forming alliances now.MCI has already formed an alliance with YHOO.