News: RealNetworks and Avenue A Media to Promote Benefits of Streaming Media
Advertising and Media Management Services
SEATTLE, April 24 /PRNewswire/ -- RealNetworks (Nasdaq: RNWK), the
recognized leader in streaming media, and Avenue A Media, a leading Internet
media management company, today announced they are teaming up to promote the
advantages of rich media advertising to Internet advertisers. RealNetworks
will promote Avenue A Media's Internet media management services to its
customers and advertising agency affiliates and will train Avenue A Media's
sales and media planning staff on the benefits and technical aspects of
RealNetworks technology. Avenue A Media will develop media recommendations
that offer rich media advertising opportunities to its clients. These
opportunities will include RealAudio and RealVideo enhanced banners, RealFlash
(co-developed by RealNetworks and Macromedia) animation ads, and streaming AV
Player ads.
"Rich media advertising is the future for online promotion. It has
demonstrated the ability to dramatically improve advertisers' response rates,
generating enhanced campaign ROI. In addition, rich media offers a truly
effective vehicle for brand-building on the Web," said Mike Leo, vice
president, Account Services, Avenue A Media. "RealNetworks is the most widely
distributed streaming technology on the Web. It's a natural extension for us
to utilize and promote this technology in Web advertising."
"RealNetworks technology has the ability to generate superior click-
through rates and boost brand awareness. This, coupled with Avenue A's
ability to measure and optimize for ROI, makes the alliance ideal for rapidly
growing web-based businesses that need accountability and results," said Randy
Silver, Owner, Golfdiscount.com Super Pro Shop (http://www.Golfdiscount.com).
"We are very interested in furthering the utilization of this powerful and
effective advertising medium."
Rich media advertising has proven to generate significantly higher brand
awareness and response. A one year analysis of 57 different audio enhanced
banner and streaming media ad campaign results, measured using NetGravity and
DoubleClick software, showed that average click through rates for audio
enhanced banners and AV streaming ads were 5% and 5.89% respectively, with
some audio enhanced banners reaching up to a 30% clickthrough. On average,
this is 5 to 6 times higher than the industry average response rate for banner
ads at approximately the same CPMs.
"We know that adding streaming media technology to advertising enables the
advertiser to create a much more memorable and responsive message," said Jeff
Lehman, vice president, Ad Sales, RealNetworks Inc. "We are very pleased to
be partnering with Avenue A Media to further establish the rich media market
for advertisers and their agencies."
About Avenue A Media
Avenue A Media (www.avenuea.com) offers Internet media planning, buying,
serving, and reporting services for local, regional, and national advertisers
and agencies. Leveraging proprietary technology, Avenue A collects real-time
ROI metrics for its clients' campaigns, then rapidly optimizes to emphasize
the most effective ads and web sites. Both its media planning and ad serving
systems generate customized data warehouses for advertisers, enabling both
systems to "learn" from every ad served.
About RealNetworks
RealNetworks, (Nasdaq: RNWK) based in Seattle, WA, is the recognized
leader in the streaming media market. It develops and markets software
products and services designed to enable users of personal computers and other
consumer electronic devices to send and receive audio, video and other
multimedia services using the Web. RealNetworks can be found on the World
Wide Web at www.real.com.
Examples of rich media advertising can be found at
real.com.
RealSites, RealPlayer, RealMedia, Live Concerts, Daily Briefing, Film.com,
and MusicNet are trademarks or registered trademarks of RealNetworks, Inc.
RealFlash is a trademark of Macromedia, Inc. and RealNetworks, Inc.
Macromedia and Flash are registered trademarks of Macromedia, Inc. All other
companies or products listed herein are trademarks or registered trademarks of
their respective owners.
SOURCE RealNetworks |
