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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: Eric Yang who wrote (12258)4/27/1998 9:50:00 PM
From: Eric Yang  Respond to of 213177
 
Amelio's book mentioned that Apple's advertising budget was originally at about $190 million per year (p 51). It was later cut to $135 million. (p 100) While we don't know exactly how much Apple is spending these days in advertising (with Think Different campaign etc), at least this gives us a ballpark figure.

The convertible notes arrangement was described starting page 142.

Eric


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