SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : TAVA Technologies (TAVA-NASDAQ) -- Ignore unavailable to you. Want to Upgrade?


To: B.D.Bauden who wrote (15577)4/28/1998 9:54:00 AM
From: IVAN1  Respond to of 31646
 
Why the TAVA ad was bad

The TAVA ad had a terrible headline, was hard to read (tiny, reverse type, wide measure) and had a non-existent call to action. It probably pulled about one tenth of what a solid ad could have pulled. Pity.

Best, Ivan1

P.S. I write high technology advertising and direct mail for a living so I'm entitled to a strong opinion.