SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : Creative Labs (CREAF) -- Ignore unavailable to you. Want to Upgrade?


To: Richard Haugland who wrote (11055)4/28/1998 10:41:00 AM
From: jgideon  Respond to of 13925
 
CREAF has a severe battle on its hands for the new
standard in audio:

biz.yahoo.com

biz.yahoo.com

What I don't understand is why they haven't leveraged their
huge advantage in the SoundBlaster name. WHERE IS THE
SOUNDBLASTER 3D STANDARD? Supplementing MSFT's DirectSound
is fine, but don't lose your legacy of millions of folks
who equate SoundBlaster with the standard in audio.
At least call the Creative additions the SoundBlaster 3D
extensions to DirectSound. Or SoundBalster 2000, or
something to utilize the immense value of your brand!!!

Frustration vents itself before earnings.

I'm expecting good additions to revs from DVD, Voodoo II,
and speakers. Worried about sound card revs.

jg